Dutchie turned an insight into a creative masterpiece, with a metaphor as unexpected as it was effective. On the back of YouTube TrueView Ads, Skippable Ads, Bumper Ads and cut-down videos targeting specific audiences, this campaign reinvigorated a lackluster category and won over Gen Zs.

Runner Up: Quality Time, Again | Five Star Chicken, Rabbit's Tale Read less

To establish HSBC One as the go-to choice for wealth management for young investors, HSBC worked with Dee from idol group ERROR to deliver a full-funnel YouTube campaign called “Rethink Wealth”. From raising awareness with Video Reach Campaigns to driving conversions with Video Action Campaigns, HSBC leveraged an AI-powered strategy to deliver its key message consistently, resulting in over 30% increase in new millennials customers vs pre-campaign.Read less

The CU <편의점 고인물>, <편의점 뚝딱이> series campaigns were praised for being more than just B-grade content for fun. Instead, they were seen as campaigns that carefully showed CU's insights through a series of Shorts that were based on the convenience store brand. The campaigns were also praised for their creative use of Shorts to reach a variety of convenience store targets. They were also praised for building a fandom and growing the brand in the long term. As a result, they were awarded the Grand Prize, Best Brand Fandom, and Best Shorts at the 2023 YouTube Works Awards.Read less

Food delivery market in Taiwan has risen strongly due to COVID-19 in recent years, McDonald's would like consumers to recognize the differences between McDelivery and competing delivery platforms so that McDelivery would be given priority when they want to eat McDonald's. They used different identities and locations to get closer to the usage scenarios of consumers to strengthen the relationship with consumers and meanwhile communicate the advantages of McDelivery service. The campaign assisted the brand in overall orders, sales, late night hours (00:00~04:59) orders, bulk orders and APP downloads, all achieved remarkable results.Read less

As one of India’s leading audio streaming platform aiming to grow its younger audience base in Tier 2 and 3 cities, Spotify India wanted to stand out with entertaining storytelling and precision marketing.They identified trending music across audience personas & city specific insights and delivered it through short skits that highlighted music’s role in daily life. Spotify India catered to both early adopters and new users with YouTube’s contextual targeting,leveraging skippable & bumper ads layered with connected TV audiences. The Results - 75% coverage of Music Lovers on YouTube , +25% growth in Gen Z audience and ~15% increase in MAUs Read less

Dutchie turned an insight into a creative masterpiece, with a metaphor as unexpected as it was effective. On the back of YouTube TrueView Ads, Skippable Ads, Bumper Ads and cut-down videos targeting specific audiences, this campaign reinvigorated a lackluster category and won over Gen Zs. 1st Runner Up: The Innocent Eyes | Voiz, Winter Egency, Ogilvy Thailand 2nd Runner Up: Quality Time, Again | Five Star Chicken, Rabbit's Tale Read less

With a brand ambassador as big as the season they were cutting through, relatable stories that highlighted the frenzy, and an expert hand on the right type of media, BCA Ramadan #TibaTibaTenang delivered fantastic results. The campaign made use of first-party data and Google’s audience signals to identify the right people, combined multiple ad durations for the right delivery, and used Video Reach Campaigns and Mastheads to spread the right message at scale. Best of Indonesia 1st Runner Up: #BestSellerGoSend 2022| GoSend, Gojek Media Labs, Gojek Creative Labs 2nd Runner Up: #TolakDenganAnggun | BCA, ADA Asia, Flock Creative Agency Best of Festive 1st Runner Up: Strong Roots In The Holy Month | Lifebuoy, Mullenlowe Lintas Indonesia, Mindshare Read less

Seeking to position itself as a brand that celebrates human values, U Mobile sought to build brand loyalty by highlighting how technology has changed the way we express love. The brand tapped into a festive moment like Chinese New Year by using YouTube’s capabilities as a unique platform for long-form content to execute an emotional storyline. With AI-powered TrueView for Reach, Google’s AI identified ideal moments to seed the video and catch audience attention for maximum engagement, relying on a hook within the first 15 seconds. The campaign achieved a 65% VTR, above the 40% industry benchmark and saw a 61% increase in YouGov’s Brand Index among the brand's Chinese audience. 1st Runner Up: sooka Liga Malaysia 2023 Campaign Relaunch | sooka Malaysia, MBCS @ IPG Media Brands, Mindshare (M6) 2nd Runner Up: Fandom First: Sunsilk Owning the Fandom x Blackpink Standing Out in Culture | Sunsilk - Unilever Malaysia, Mindshare Malaysia Read less

With majority of Filipinos being unbanked, Maya made digital banking accessible, and attractive, to the next generation of users - Gen Z. To break old money rules and become not just another bank, but an icon of financial freedom for the GenZ, they turned traditional banking on its head - by collaborating with Filipino rapper Shanti Dope and gamifying the video app experience they delivered stellar results on the back of multi-length videos and YouTube's prime real estate - the Masthead. Topping local YouTube charts, and securing massive reach with 44.4M cumulative masthead impressions across the full campaign, Maya emerged as the Philippines' #1 digital bank. 1st Runner Up: GCash Stories: Real Stories that Inspire Real Action | Gcash Philippines, Publicis JimenezBasic, Universal McCann 2nd Runner Up: Balot | RC Cola, GIGIL Manila Read less