Collaborate with creators to tell your brand’s story

Every day, people come to YouTube to connect with their favorite creators and discover new products. With YouTube BrandConnect, you can partner with creators to build compelling branded content campaigns that support your business goals.


Viewers say that YouTube is the #1 video platform with content most personalized to them.1


YouTube organic branded content drives significant impact across the funnel, with a 100% lift in top-of-mind awareness and a 35% lift in purchase intent.2


Seventy percent of viewers say that they bought a brand as a result of seeing it on YouTube.3

How YouTube Brandconnect works

How YouTube BrandConnect works

Make impactful connections

Because audiences trust creators for product and brand recommendations, creators can showcase your products with content that feels uniquely authentic.

Turn viewers into customers

Audiences can discover, experience, and take action as they watch your video with built-in features that help you get more results from your content.

Get meaningful insights

Understand what types of content work best for your strategy and check real-time ROI with exclusive insights and measurement tools.

Solutions to support your business goals

Awareness Awareness

Work with creators who are relevant to your business with audience-first matchmaking. Based on the search terms that your target customers are using, we’ll help you find creators who click with your audience.

Action Action

Get the viewers you’ve engaged with to come back to your business with remarketing lists. Our team can also create videos cut from your content to use in other YouTube ads – helping you get the most from your investment.

Consideration Consideration

YouTube BrandConnect campaigns include innovative features like Shopping Shelf and App Promo to make your products the center of attention.

Measurement Measurement

Know how well your campaign is doing and find opportunities to improve with Google-only measurement tools like Brand Interest Lift, Influencer Lift, and organic view-through conversion (VTC) rates.

Creator spotlight

Meet a few of the creators who are helping brands like yours connect with more customers.

Get started today

YouTube BrandConnect is now available in the United States, Canada, and the United Kingdom. Your Google sales team can help you find the right solutions for your business.

1 Google/Talkshoppe, US, whyVideo study, n=2000 ages 18-64 Genpop video users, Feb 2020. Competitive average includes TV, OTT, digital.

2 Google/Ipsos lab experiment, US, Nov 2019, n=1802 people ages 18-64.

3 Google/Talkshoppe, US, whyVideo study, n=2000 A18-64 Genpop video users, Feb 2020.