Exploring  YouTube’s impact  on India in 2024

Find out more by downloading YouTube’s 2024 Impact Report.

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The home for India's creativity, the stage for global impact

For over 17 years, YouTube has been the foundation for India's creator economy. Our platform empowers Indians to generate an income, hire employees, and build innovative businesses — including new-age studios and creator-led startups.

Today, YouTube is the home of India’s creativity and the stage for delivering global impact. A vibrant community of Indian storytellers is creating standout entertainment, education, and cultural content for the world — embracing diverse content formats and monetisation options to shape the future of creative entrepreneurship and redefine what global audiences expect.

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Claims at a glance

₹16,000cr

GDP

YouTube’s creative ecosystem contributed over ₹16,000 crores to India’s GDP in 2024.

According to research by Oxford Economics

930K

JOBS

YouTube's creative ecosystem supported more than 930,000 full time equivalent (FTE) jobs in India.

According to research by Oxford Economics

Helping Indian businesses reach people and build brands

Indian SMBs, media, and music companies use YouTube to grow their brands, reach new customers, and drive sales. From product content to innovative global distribution formats, YouTube supports business growth through powerful tools like ad revenue, fan funding, and shopping features — creating brand awareness, customer connections, and a more effective sales pipeline.

92% of music companies with a YouTube channel agree that YouTube is an important source of revenue for their company.

According to research by Oxford Economics

@LabourLawAdvisor

We realised the true economic power and responsibility of being a creator. Brands spend millions to acquire customers, and we can do that ethically through trust we’ve built with our viewers.

— Mandeep Gill
 Labour Law Advisor

Preserving and exporting Indian culture to the world

YouTube is where Indian creators share their voices and bring local culture to the world. From diverse music and media to food, fashion, and language, YouTube empowers both music artists and broadcasters to connect with global audiences, collaborate, and earn. By spotlighting Indian culture on a global stage and supporting creative careers, YouTube fuels a vibrant cycle of cultural exchange, discovery, and pride.

71% of users agree that YouTube plays a role in preserving their local history and culture.

According to research by Oxford Economics

@Hanumankind

YouTube gave me a way to reach a global audience. Without it, that wouldn’t have been possible.

— Hanumankind

Providing Indians with access to a world of quality information

YouTube enhances learning in classrooms and homes. Indian learners of all ages get access to high-quality educational content and real-world perspectives to build skills and pursue personal growth. From structured courses to how-to tutorials and trusted content for kids, YouTube and YouTube Kids support learning at every stage. With tools for safety and access to expert creators, we help families, students, and teachers enrich learning beyond the classroom.

98% of users report using YouTube to gather information and knowledge.

According to research by Oxford Economics

@FitTuber

You just need the intent to share something useful. I want to create the kind of content I personally want to see on the internet.

— Vivek Mittal,
Fit Tuber

Impact stories

In communities across India, creators are using YouTube to build a business, generate an income, and hire employees. Meet some of the people powering the creator economy.