YouTube creators are individuals who produce content for the platform. This is a unique model that empowers creators to earn money directly on our platform in a variety of different ways, including through placed advertising, merchandise sales, and subscriptions.
Resources
Advertising
Advertising is the most common way for Creators to earn money on YouTube. Advertising revenue is generated when people watch ads that are running on videos. This revenue from ads is shared between YouTube and the creator – thus empowering Creators to directly profit from their work.
Creators must first be eligible for the YouTube Partner Programme (YPP) in order to earn money from advertising on their videos and live streams. In keeping with our commitment to responsibility, we view monetisation as a privilege and reward only trusted Creators.
Resources
Alternate monetisation sources
Over the last few years, we've introduced several alternate sources of revenue outside of advertising to help eligible creators monetise their content while connecting with their viewers. As with the case of advertising, creators and YouTube share revenue from these products.
Channel memberships
Fans can join a creator's channel with monthly recurring payments and get access to members-only perks like badges, custom emoji and exclusive content.
*Feature availability varies by country and we are working to expand to more countries.
Channel memberships
Resources
Super Chat and Super Stickers
Fans can buy and send text or digital sticker messages to highlight their live chat messages and connect with their favourite creators.
*Feature availability varies by country and we are working to expand to more countries.
Super Chat and Super Stickers
Resources
YouTube Shopping
Sell your products like merchandise directly to your fans. Just connect your shop and you can display your products on a shelf underneath your videos and live streams. Plus, you'll unlock the 'Shop' tab on your channel – your own shopfront on YouTube.
*Subject to eligibility requirements.
Resources
Subscriptions
YouTube also earns money from monthly subscription businesses such as YouTube Premium. With YouTube Premium, members can enjoy any video on YouTube without ads while still supporting creators. Currently, revenue from YouTube Premium membership fees is distributed to YouTube Partner Programme video Creators based on how much members watch their content.