United Kingdom of YouTube
YouTube is supporting the UK creator economy by helping hundreds of thousands of creators grow careers, start businesses and share their uniquely British stories with a global audience.
YouTube's Impact
According to research by Oxford Economics, YouTube’s creator economy contributed over £2BN to the UK’s GDP and created over 45K full time equivalent (FTE) jobs in 2022.
85%
of creators who earn money from YouTube agree that YouTube helps them export their content to international audiences they wouldn’t otherwise have access to.
74%
of SMBs with a YouTube channel agree that YouTube played a role in helping them grow their customer base by reaching new audiences.
85%
of creators who earn money from YouTube agree that YouTube helps them export their content to international audiences they wouldn’t otherwise have access to.
69%
of users agree that YouTube was helpful during the COVID-19 pandemic by providing access to timely and/or authoritative information.
86%
of parents who use YouTube agree that YouTube (or YouTube Kids for children under 13) provides quality content for their children’s learning and/or entertainment.
85%
of creators who earn money from YouTube agree that YouTube helps them export their content to international audiences they wouldn’t otherwise have access to.
74%
of SMBs with a YouTube channel agree that YouTube played a role in helping them grow their customer base by reaching new audiences.
85%
of creators who earn money from YouTube agree that YouTube helps them export their content to international audiences they wouldn’t otherwise have access to.
69%
of users agree that YouTube was helpful during the COVID-19 pandemic by providing access to timely and/or authoritative information.
86%
of parents who use YouTube agree that YouTube (or YouTube Kids for children under 13) provides quality content for their children’s learning and/or entertainment.
Download the full report
DownloadThe Creative Economy in the UK
The UK’s rich and diverse culture is an essential part of the country’s DNA. On YouTube, British talent can find a global stage, connect with fans, gain recognition and build a business. Explore the stories behind just a few of YouTube’s creators below.
Mahalia: YouTube Creator and Musician
Growing up in Leicester, Mahalia used songwriting to express her feelings and would perform in front of friends and family. Sharing her music on YouTube meant she could take her sound to a global audience of millions.
Royal Opera House: Theatre and YouTube Creator
Hosting ballet and opera performances for hundreds of years, the Royal Opera House uses YouTube to engage new fans and make their performances accessible to a huge audience around the world.
GCN: YouTube Creators and Sports Presenters
Meet the group of cycling fanatics who began as a small team making videos on YouTube and have since grown to become a media company employing hundreds of staff to produce their content, from filmmakers to graphic designers.