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How to advertise on YouTube

Create a video ad, set up a campaign, and measure your results – we're here to support you at every step.

1

Start a channel

Start a channel

Create a video ad

Set up a campaign

Measure your results

Build a home for your business

Share what makes your business unique with a free YouTube channel. Introduce yourself to new audiences and engage with a community of passionate people who are looking for what you have to offer.

LEARN ABOUT STARTING A CHANNEL

Build a home for your business

Share what makes your business unique with a free YouTube channel. Introduce yourself to new audiences and engage with a community of passionate people who are looking for what you have to offer.

LEARN ABOUT STARTING A CHANNEL

2

Create a video ad

Start a channel

Create a video ad

Set up a campaign

Measure your results

Tell your story with video

Whatever your skill level, you can create a YouTube ad that makes your business stand out. We have creative tools and trusted partners that can help, as well as best practices and success stories to inspire you along the way.

LEARN ABOUT CREATING ADS

Tell your story with video

Whatever your skill level, you can create a YouTube ad that makes your business stand out. We have creative tools and trusted partners that can help, as well as best practices and success stories to inspire you along the way.

LEARN ABOUT CREATING ADS

3

Set up a campaign

Start a channel

Create a video ad

Set up a campaign

Measure your results

Get your ad up and running

Once you’ve got a video, you’re ready to create a campaign that gets results. Find the people you want to reach, choose ad formats that fit your goals, and decide how much you want to spend.

LEARN ABOUT CAMPAIGN SETUP

Get your ad up and running

Once you’ve got a video, you’re ready to create a campaign that gets results. Find the people you want to reach, choose ad formats that fit your goals, and decide how much you want to spend.

LEARN ABOUT CAMPAIGN SETUP

4

Measure your results

Start a channel

Create a video ad

Set up a campaign

Measure your results

See how your campaign is doing

Now that your campaign is up and running, it’s time to check how it’s performing. Our free measurement tools can help you understand what’s working and what to adjust for even better results.

LEARN ABOUT MEASUREMENT

See how your campaign is doing

Now that your campaign is up and running, it’s time to check how it’s performing. Our free measurement tools can help you understand what’s working and what to adjust for even better results.

LEARN ABOUT MEASUREMENT

1

Start a channel

Build a home for your business

Share what makes your business unique with a free YouTube channel. Introduce yourself to new audiences and engage with a community of passionate people who are looking for what you have to offer.

LEARN ABOUT STARTING A CHANNEL

2

Create a video ad

Tell your story with video

Whatever your skill level, you can create a YouTube ad that makes your business stand out. We have creative tools and trusted partners that can help, as well as best practices and success stories to inspire you along the way.

LEARN ABOUT CREATING ADS

3

Set up a campaign

Get your ad up and running

Once you’ve got a video, you’re ready to create a campaign that gets results. Find the people you want to reach, choose ad formats that fit your goals, and decide how much you want to spend.

LEARN ABOUT CAMPAIGN SETUP

4

Measure your results

See how your campaign is doing

Now that your campaign is up and running, it’s time to check how it’s performing. Our free measurement tools can help you understand what’s working and what to adjust for even better results.

LEARN ABOUT MEASUREMENT
  • Your video ad is your elevator pitch. That’s what tells your story.

    Joe Huff

    LSTN Sound Co.

  • YouTube enables us to test, learn, and deliver those nuanced and authentic messages that helped to improve brand perception by 10%.

    Michael Lacorazza

    Wells Fargo

  • About 50% of our new customers find us through YouTube.

    Njord Rota

    Majestic Heli Ski

Get started with YouTube Ads

Start now

Terms and conditions for this offer:

In the below terms, "Google Ads" may mean Google Ads or Google Ads Express, as appropriate.

  1. Offer available to customers with a billing address in the United States only. One promotional code per advertiser.
  2. To activate this offer: Enter the promotional code in your account before December 31, 2020. In order to participate in this offer, you must enter the code within 14 days of your first ad impression being served from your first Google Ads account.
  3. To earn the credit: After entering the code, your advertising campaigns must accrue costs of at least $50, excluding any taxes, within 30 days. Making a payment of $50 is not sufficient. The tracking of advertising costs towards $50 begins after you've entered the code.
  4. Once 2 and 3 are completed, the credit will typically be applied within 5 days to the Billing Summary of your account.
  5. Credits apply to future advertising costs only. Credits cannot be applied to costs accrued before the code was entered.
  6. You won’t receive a notification once your credit is used up and any additional advertising costs will be charged to your form of payment. If you don’t want to continue advertising, you can pause or delete your campaigns at any time.
  7. Your account must be successfully billed by Google Ads and remain in good standing in order to qualify for the promotional credit.

Full terms and conditions can be found here