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Thank you for your entries, 2019 submissions have officially closed. Winners will be revealed in October!

YouTube Works Awards

About the awards

Over the last decade, we’ve watched marketers redefine how they communicate with consumers. From heartwarming to thought-provoking and everything in-between, we’ve seen how incredible digital content drives equally powerful results.

The YouTube Works Awards—developed and run in partnership with Kantar—celebrate and champion the brilliant minds producing the most innovative and effective campaigns on YouTube.


  • 1

    Best brand campaign

    Entry that best demonstrates how YouTube was used to drive awareness, recall, and impact to keep brands top of mind (e.g., ad recall lift, awareness lift, impressions, unique reach, etc.).

  • 2

    Best response-driven campaign

    Entry that best demonstrates how YouTube was used to drive meaningful action from customers in decision-making moments to drive measurable results (e.g., sales, store visits, website conversions, purchase intent lift, etc.).

  • 3

    Best full-funnel campaign

    Entry that best demonstrates the role YouTube played in a campaign driving full-funnel conversion, from building awareness to growing consideration to driving action, i.e., a campaign that used data and insights to drive both brand and performance objectives by moving consumers through the purchase funnel and empowering them to take action.

  • 4

    Best organic reach campaign

    Best use of YouTube as part of an organic and buzzworthy campaign that was shared widely, further expanding the campaign’s reach and impact.

  • 5

    Small budget, big results

    Entry that demonstrates strategic and innovative use of a constrained budget on YouTube, leading to compelling brand results.

  • 6

    Best integrated media campaign

    Best integration of the YouTube platform throughout a holistic/broader media campaign (e.g. TV, OOH, digital) that demonstrates how the various mediums complemented the broader campaign to drive business results.

  • 7

    Best creative effectiveness

    Entry that best demonstrates measurable impact of creative work, i.e. how creative storytelling and creative effectiveness drove tangible business results.

  • 8

    The Ruby

    Awarded to the entry that overall best demonstrates the impact of YouTube on a company’s business results (e.g., market share, revenue). Judges will be looking for the most creative, innovative and data-driven work with demonstrable business results.

Ready to submit

How it works

Submit your best work to be reviewed by our jury of distinguished industry leaders.

Two rounds of judges select the winners across a number of categories of awards, each showcasing the impact of YouTube on business results. The Ruby will be awarded to the submission that best demonstrates brilliant results, storytelling and effectiveness.

Introducing our judges

Our stellar lineup of judges brings specialized expertise and significant experience across industries and categories.

  • Peter Ignazi

    Peter Ignazi

    Global Chief Creative Officer


  • Shirley Mukerjea

    Shirley Mukerjea

    Senior Marketing Director

    Frito Lay Core Brands, PepsiCo

  • Ian Mackenzie

    Ian Mackenzie

    Chief Creative Officer


  • Helen Galanis

    Helen Galanis



  • Janice Liu

    Janice Liu

    General Manager

    Magnet Digital

  • Andrew Simon

    Andrew Simon

    Chief Creative Officer

    Edelman Canada

  • Tammy Sadinsky

    Tammy Sadinsky

    Vice President Marketing Communications

    Walmart Canada

  • Lyranda Martin Evans

    Lyranda Martin Evans

    Executive Creative Director, Vice President


  • Eva Salem

    Eva Salem

    Vice President Marketing

    Canadian Tire

  • Jackson Hitchon

    Jackson Hitchon

    Senior Director of Marketing

    The Hershey Company Canada

  • Peter Rodriguez

    Peter Rodriguez

    Chief Marketing Officer

    Brand Igniter Inc.

  • Contest begins

    Friday, May 24 2019

  • Submissions end

    Thursday, August 15 2019

  • Winners announced

    October 2019

How to submit

How to win

How to win

Pay close attention to the tips we provide when you fill out your entry form and tell us your story.

Judges will be looking for cases which have strategically and effectively leveraged YouTube to achieve a clear business impact. Make sure you set the scene. Be clear about your KPIs and other metrics to help judges understand your work and the challenges of your category and marketplace.

How to win

How to enter

Identify one of your most effective YouTube campaigns. Once you’ve reviewed our Terms & Conditions, fill out the submission form below.

YouTube Works is free to enter and we encourage all marketing, media, creative, and agency teams to participate. Show us your best-in-class digital work.