Be the business that people think of first

People are four times more likely to use YouTube over other platforms to find information about a brand, product or service.1 Show up to potential customers in those important moments with YouTube ads.

Ads that build interest

Skippable in-stream ads

Reach as many people as possible on your budget with skippable ads that run before, during or after a video plays. Learn more

Suggested audiences

In-market, life events and custom audiences. Learn more

Bidding approach

Cost-per-view (CPV) – if users don't view or engage with your ad, you don't pay. Learn more

Specs

Skippable
Open length, 15–30 seconds recommended

Ads that build interest

Skippable in-stream ads

Reach as many people as possible on your budget with skippable ads that run before, during or after a video plays. Learn more

Suggested audiences

In-market, life events and custom audiences. Learn more

Bidding approach

Cost-per-view (CPV) – if users don't view or engage with your ad, you don't pay. Learn more

Specs

Skippable
Open length, 15–30 seconds recommended

LEARN ABOUT SKIPPABLE IN-STREAM ADS

Make the most of your campaigns

Best practices for consideration

Best practices for consideration

Get people interested in your business with proven tips for consideration campaigns.

Learn more
See how you're doing

See how you're doing

Understand what's working and what can be adjusted with our free measurement tools.

Learn about measurement

Get started with YouTube Ads

Start now

1 Source: Google/Talkshoppe, US, whyVideo study, n=2000 A18–64 Genpop video users, Feb 2020