Jump to content
1-877-763-9810 Start now

Video best practices to support your marketing objectives

Explore tips, tools, and more to build your presence on YouTube and grow your business with YouTube and Google Ads.

Take the right steps toward your video marketing goals

Drive awareness

Drive awareness

Grab the attention of more potential customers. To build brand awareness, our top recommendation is to mix video formats.

 Learn more
Increase consideration

Increase consideration

Help more customers choose your business. By making your skippable ads longer than 20 seconds, you can significantly increase consideration for your business.

 Learn more
Inspire action

Inspire action

Want more purchases, downloads, or subscriptions? In order to drive more conversions, start by setting the right budget.

 Learn more

Reach your goals with the power of YouTube and Google Ads

Get the results that matter for your business when you use Video action campaigns with Google Search and Display campaigns. There are strategies and campaign types to match your specific goals and objectives – whether it’s driving more sales or website traffic or building brand awareness. Advertisers who started a Video action campaign after Search and Display campaigns saw up to 28% increased conversion volume after 28 days of activity at similar or better total account-level cost per acquisition.*

EXPLORE SOLUTIONS
Making the most of your Video action budget

Making the most of your Video action budget

YouTube is action-packed — making it the perfect place to drive sales, leads, or traffic. Here are three tips to get the most out of your ad budget and video strategy.

 Get the playbook
The ABCDs of effective video ads

The ABCDs of effective video ads

Attention, Branding, Connection, Direction – these are the four principles of creating effective YouTube video ads. This ABCDs guide has recommendations to help you put our data-backed video best practices to work.

 Get the guide

* Google internal data, global, Q3 ’19–Q2 ’20 vs. 90-day pre/post comparisons.

Terms and conditions for this offer:

In the below terms, "Google Ads" may mean Google Ads or Google Ads Express, as appropriate.

  1. Offer available to customers with a billing address in the United States only. One promotional code per advertiser.
  2. To activate this offer: Enter the promotional code in your account before December 31, 2020. In order to participate in this offer, you must enter the code within 14 days of your first ad impression being served from your first Google Ads account.
  3. To earn the credit: After entering the code, your advertising campaigns must accrue costs of at least $50, excluding any taxes, within 30 days. Making a payment of $50 is not sufficient. The tracking of advertising costs towards $50 begins after you've entered the code.
  4. Once 2 and 3 are completed, the credit will typically be applied within 5 days to the Billing Summary of your account.
  5. Credits apply to future advertising costs only. Credits cannot be applied to costs accrued before the code was entered.
  6. You won’t receive a notification once your credit is used up and any additional advertising costs will be charged to your form of payment. If you don’t want to continue advertising, you can pause or delete your campaigns at any time.
  7. Your account must be successfully billed by Google Ads and remain in good standing in order to qualify for the promotional credit.

Full terms and conditions can be found here