United 
Airlines

United Airlines uses video to convert 
undecided customers.

17K

flight bookings

52%

of conversions attributed to YouTube were click-through conversions directly from the ad

Challenge

United Airlines needed to remarket to people who already searched for flights and then encouraged them to buy.

Goals: Action

Approach

United Airlines created a 15-second video featuring people on vacation in breathtaking places. Their marketing team then used TrueView for action to create a strong call to action that directed users straight to their website.

Products used

TrueView for action

Custom intent audiences

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