How YouTube Works

OUR MISSION

To give everyone a voice and show them the world

We believe that everyone deserves to have a voice, and that the world is a better place when we listen, share, and build communities through our stories.

Explore this site to learn more about how YouTube makes this all happen.

WHAT’S NEW

digital wellbeing worldwide image

Today at our Growing Up in the Digital Age Summit in Dublin, alongside Google.org, we announced a $20 million USD in funding to create a first-of-its-kind digital wellbeing hub.

What creators are teaching us about the future of news on YouTube Image

A new generation of journalists and podcasters is reshaping news on YouTube, and we recently brought more than 50 of them together for our first-ever Independent Media Summit.

Helping kids and teens learn and grow online on Safer Internet Day Image

For more than a decade, Google and YouTube have launched products, supported programs, and implemented built-in protections that support kids and teens on our platforms, while also giving parents the tools and resources to make empowered technology decisions for their families. This Safer Internet Day, we’re sharing the latest updates that support kids and teens in the digital world.

From the CEO: What’s Coming to YouTube in 2026 image

As we enter 2026, the lines between creativity and technology are blurring, sparking a new era of innovation. This inflection point requires ambitious bets. YouTube is the undisputed epicenter of culture. Our creators are reinventing entertainment and building the media companies of the future, and we continue to be the best place for them to grow a business. YouTube has the scale, community, and technological investments to lead the creative industry into this next era.

New ways to support teens and families on YouTube image

YouTube is where teens come to watch what they love – everything from brushing up on their studies, to their favorite creators, to buzzworthy podcasts, to epic sports highlights.

Sesame Street: Now streaming on YouTube and YouTube Kids image

We are happy to announce that YouTube is now the largest digital library of Sesame Street content, bringing a treasure trove of iconic episodes, original videos, unique Shorts, and thematic programming right to families everywhere.