Podcasting on YouTube

YouTube is one of the most popular platforms for podcasts, with a vast global audience of over 2 billion active users. Podcasts on YouTube help creators expand their reach and build their community while providing monetization opportunities.

Creators pictured clockwise from top: Nick Viall, Jay Shetty, Jay Williams

Podcasting on YouTube Podcasting on YouTube

Why YouTube?

YouTube has a lot to offer podcasters that are new to YouTube and YouTube creators who want to add podcasts to their programming.

Why YouTube? Why YouTube?

Reach

Reach an incremental and global audience via our search and discovery systems. Build an engaged community.

Why YouTube? Why YouTube?

Monetization

Earn with our suite of ad monetization solutions. Go beyond ads with tools like Channel Memberships and Shopping.

Why YouTube? Why YouTube?

Audience Analytics

Use YouTube Analytics to gain insights about your audience and their preferences, so you can optimize your content.

"On YouTube, it feels like I’m talking with you, not at you–I’m addressing you 1:1. You’re not a fly on the wall, which is how it might feel on other platforms."

Bailey Sarian

Bailey Sarian Bailey Sarian

"On YouTube, it feels like I’m talking with you, not at you–I’m addressing you 1:1. You’re not a fly on the wall, which is how it might feel on other platforms."

Bailey Sarian

Increase your podcast's reach with video

Video allows more intimacy with your audience, benefits accessibility through body language and lip reading, and allows you to get creative with visual storytelling elements. Our analysis found that podcasts on YouTube with video–particularly those featuring hosts on camera–are performing better than podcasts with just static visuals. Don’t want to be on camera? Don’t worry. There are plenty of ways to turn audio into video.

*Source: Google data, U.S., Jan 2020 - June 2021. Based on the top 10% of videos by watch time with “podcast” in their title. Classification as podcast videos was based on public data such as headlines. As such, it may not account for every such video available on YouTube.

80% 80%

80%

of the top-watched videos feature hosts on video

2x more views 2x more views

2x more views

for videos that featured hosts on video compared to those that used a static visualization

Get started today

Ready to start uploading podcasts? Here are some useful links for you to get started today.

Getting started guide

Do’s and don’ts for posting full podcast episodes

Monetize with the YouTube Partner Program

An illustration An illustration

Frequently asked questions

It’s up to you–there’s good reasons for both, and it really depends on your content and audience. Read our full list of pros and cons on pages 10-12 of our podcast best practices guide.

Not necessarily! Podcasts are more casual in nature and tone than other pieces of content. Many of the most successful podcasts on YouTube today feature simple production.

There are lots of different ways that you can promote your podcast, both on and off of YouTube! You can read more about promoting your content here.

We offer helpful information about your content performance as well as audience analytics in YouTube Studio. This information can guide you in strategizing and creating content. Read about understanding your analytics here.