Podcasting on YouTube
YouTube is one of the most popular platforms for podcasts, with a vast global audience of over 2 billion active users. Podcasts on YouTube help creators expand their reach and build their community while providing monetization opportunities.
Creators pictured clockwise from top: Nick Viall, Jay Shetty, Jay Williams
YouTube has a lot to offer podcasters that are new to YouTube and YouTube creators who want to add podcasts to their programming.
"On YouTube, it feels like I’m talking with you, not at
you–I’m addressing you 1:1. You’re not a fly on the wall, which
is how it might feel on other platforms."
"On YouTube, it feels like I’m talking with you, not at you–I’m addressing you 1:1. You’re not a fly on the wall, which is how it might feel on other platforms."
Increase your podcast's reach with video
of the top-watched videos feature hosts on video
2x more views
for videos that featured hosts on video compared to those that used a static visualization
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Frequently asked questions
Not necessarily! Podcasts are more casual in nature and tone than other pieces of content. Many of the most successful podcasts on YouTube today feature simple production.
We offer helpful information about your content performance as well as audience analytics in YouTube Studio. This information can guide you in strategizing and creating content. Read about understanding your analytics here.