How to make money on YouTube How to make money on YouTube

How to make money on YouTube

When it comes to turning your ideas into income, you’ve got options.
From traditional ads to selling merchandise to memberships for your fans, there are a lot of ways to use your channel and videos to make money.

YouTube Partner Program

There are so many formats available to make content on YouTube, such as Shorts, live streaming and long-form video, and we want to make sure Creators can get rewarded for making all of them. The YouTube Partner Program lets qualifying Creators tap into different ways to earn revenue, gives access to 1:1 support as well as the Copyright Match Tool. Creators are building successful businesses of their own with employees and full-fledged operations and are a significant share of the more than $50B we’ve paid out to creators, artists and media companies over the last three years.

To qualify for the YouTube Partner Program, you need to be in good standing with YouTube, need to follow all the YouTube monetization policies, live in a country/region where the YouTube Partner Program is available and have an active and linked AdSense account. There are also thresholds to cross to become eligible:

  • Getting 1,000 subscribers with 4,000 valid public watch hours in the last 12 months, or
  • Getting 1,000 subscribers with 10 million valid public Shorts views in the last 90 days.

Learn more about the YouTube Partner Program

New ways to earn on YouTube

The YouTube Partner Program is a comprehensive partner program available to Creators, delivering support, monetization opportunities and more. Once you’re in the program, you can start earning money from ads on long-form videos, ads between short-form videos and from YouTube Premium subscribers watching your content. You can also use Shopping to offer products to your audience and access Fan Funding revenue streams including Super Chat, Super Thanks, Super Stickers and channel memberships. What’s more, creators in the program are guaranteed access to our Creator Support team with one-to-one help over email and chat and automatic copyright flags of reuploaded content through the Copyright Match Tool. We're always exploring ways to make the YouTube Partner Program the most rewarding and supportive experience for our Creators.

Read more about how to earn money on YouTube

Read about the ads algorithm

Get Creator Tips on the YouTube Partner Program

Multiple ways to earn

Learn your options for earning money on YouTube, explore what makes the most sense for your channel and start earning.

*Subject to terms and conditions, which may be different based on region. Eligibility requirements and territory restrictions apply.

Earn ad revenue from display, overlay, and video ads that run on your channel. With YouTube Premium, you can earn a portion of a subscriber’s fee when they watch your content.

Get Creator Tips for how ads work

Give your fans another way to connect with you during live streams and Premieres. Super Chat and Super Stickers are fun, bright messages and stickers that fans can buy to show their support and help them stand out.

Read more about Super Chat & Super Stickers

Sell your products like merchandise directly to your fans. Just connect your store and you can display your products on a shelf underneath your videos and live streams. Plus, you’ll unlock the “Store” tab on your channel — your own storefront on YouTube.

Learn more about selling your products on YouTube

Get Creator Tips for shopping basics

*Subject to eligibility requirements.

Channel memberships are a great way to offer your biggest fans exclusive benefits like custom loyalty badges, emoji and members-only content when they join your channel as a paid, monthly member. The best part? You pick what rewards to offer and how much to charge for each membership level.

Learn more about memberships

*Subject to eligibility requirements.

Connect with brands that want to partner for branded content campaigns. BrandConnect uses Google technology to understand your audience, match you with great brands, and help drive results with full-service campaign management. We show you your options, you decide which brands you work with.

More information on BrandConnect

*Subject to eligibility requirements.

The YouTube Shorts Fund is a new program that is giving Creators access to $100M across 2021 and 2022. If you’re a Creator that is shooting and sharing Shorts, you’re eligible to participate and make money on your videos!

Learn more about the YouTube Shorts Fund

Super Thanks provides another source of revenue while giving fans a fun way to express their gratitude for your content. With Super Thanks, viewers can buy a fun, “clapping” animation shown only to them on top of your channel's video. Purchasers will also get a distinct, colorful comment in the video’s comments section, so you can easily connect with your biggest supporters.

Learn more about Super Thanks

*Subject to eligibility requirements.