At YouTube, ensuring age-appropriate experiences for teens
begins with users providing their age during account creation.
This information allows us to personalize YouTube settings,
defaults, and access to content and features, and helps
support a safer experience for younger users.
For all U.S. accounts, YouTube employs a dual approach by
using self-declared age as well as the application of an age
estimation model that uses machine learning to determine
whether a user is over or under 18. Regardless of the birthday
in the account, this technology enables us to deliver
age-appropriate product experiences and protections, treating
teens as teens and adults as adults.
How it works: We use AI to interpret a variety of existing
signals that help us to determine whether a user is over or
under 18. These signals include the types of videos a user is
searching for, the categories of videos they have watched, or
the longevity of the account.
When we identify a teen user, we’ll automatically apply our
safeguards, including:
-
Disabling personalized advertising and restricting
age-sensitive ad categories
- Turning on digital wellbeing tools
-
Adding safeguards to recommendations, including limiting
repetitive views of some kinds of content.
Users have the option to verify that they are 18 or over by
using a credit card or a government ID. We only allow users
who have been inferred or verified as over 18 to view
age-restricted content that may be inappropriate for younger
users.