Exploring YouTube’s impact in Canada in 2025
Exploring YouTube’s impact in Canada in 2025
Learn more by downloading YouTube’s 2025 Impact Report
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Progress Impact
Powered by Canadian creators. Built for opportunity.
It starts with a person and an idea close to home. On YouTube, that idea can become a video, a channel, and a thriving community. For more than 20 years, YouTube has empowered Canadian creators to break down traditional barriers, build sustainable businesses, and create jobs. We've been sharing revenue directly with creators since 2007 – establishing the creator economy and fostering the rise of next-generation media companies.
And along the way, we're helping Canadians learn, grow and connect with their passions. Whether it's finding help with homework or learning a new language, YouTube is where everyday curiosity turns into real growth.
Claims at a glance
$2B+
GDP
YouTube’s creative ecosystem contributed over $2B CAD to Canada’s GDP in 2025.
According to research by Oxford Economics
35K
FTE
YouTube's creative ecosystem supported more than 35,000 full time equivalent (FTE) jobs in Canada in 2025.
According to research by Oxford Economics
Where Canadian creators can drive opportunity
On YouTube, Canadian creators don't just share content and engage with fans – they earn an income from it and even build their own businesses. Through the YouTube Partner Program, creators can monetize their ideas through advertising revenue sharing, subscriptions, fan funding, and integrated commerce tools.
As these creators succeed, they fuel a thriving creator economy that ripples far beyond the platform – supporting local jobs and businesses, from coast to coast.
1
Creators earn 55% of ad and subscription revenue.
Source: Google/YouTube Support Website
$100B+
In the past four years alone, YouTube has paid over 100 billion (USD) to creators, artists, and media companies. (2022–2025)
YouTube first-party data, Global, 2022–2025
Helping Canadian SMBs reach more people
Canadian SMBs use YouTube to connect with communities and reach new customers. By sharing authentic content — from helpful product tutorials to behind-the-scenes stories — SMBs build brand trust and drive real business results. All of which helps to grow Canada’s economy.
1
In Canada, 80% of SMBs with a YouTube channel say YouTube played a role in helping them grow their revenue.
According to research by Oxford Economics
A library for quality educational content
Teachers across Canada use YouTube as a space for students to foster further learning and exploration outside of the classroom. Learners enjoy access to high-quality, authoritative videos from world-class creators — including public broadcasters, health organizations, and academic experts. This allows teachers to expand the learning landscape while empowering parents to safely guide the educational journey at home.
1
In Canada, 76% of teachers who use YouTube would recommend YouTube to students to support their learning.
According to research by Oxford Economics
1
In Canada, 98% of teachers who use YouTube report that they have used YouTube content in their lessons and/or assignments.
According to research by Oxford Economics
A place for Canadians to learn and follow their passions
Canadians come to YouTube to watch what they love. It’s their go-to place for quality and diversity, empowering people to turn curiosity into meaningful growth. Whether learning "how to tie a tie," building skills for work, or accessing educational content from Canadian hospitals and universities, Canadians learn from passionate experts.
It’s also where important cultural moments happen. From the front row of history-making space explorations to the main stage of the world’s biggest music festivals, YouTube is where Canadians experience the moments that shape our culture.
1
In Canada, 75% of viewers who look for news on YouTube say the platform is a high-quality source for information on current events.
According to research by Oxford Economics
1
In Canada, 81% of viewers report using YouTube to gather information and/or expand their knowledge on a particular interest.
Celebrating Canadian music artists at home and abroad
Canadian music culture is thriving on YouTube. From official videos and live shows to DJ sets and covers, we partner with artists and labels to help them share new music. Backed by our robust rights management systems, we make it easier for artists to connect with both local and global audiences, earn revenue, and build sustainable careers.
1
In Canada, 89% of music companies with a YouTube channel say YouTube helps them reach new audiences across the world.
According to research by Oxford Economics
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