Make the best of YouTube yours.

YouTube Select is a simple suite of YouTube’s content solutions. It allows brands to connect with their audiences through content that’s not only relevant, contextual and brand-safe, but also represents the most popular content on the platform.

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4 in 5

Indians say they value YouTube more than other sources because it has so many different types of videos1

2 in 3

Indians say that they would rather give up TV than YouTube for a month2

1 in 3

Indians watches online videos3

More Content More Capability More Certainty

Lineups

Access content categories like Entertainment & Pop Culture, Food & Recipes, Holiday & Festivals, or Music across devices and apps.

Programs

Branded Content with top YouTube Creators

Drive results across the customer journey

13%

YouTube Select lineups drove an average awareness lift of 13% in 20194

9%

YouTube Select lineups drove an average purchase intent lift of 9% in 20195

73%

YouTube Select lineups had greater ROI than TV in 73% of MMMs that measured YouTube Select lineups, Other Digital, and TV in 2016-20186

Choose the right tools to build your campaign

Buy across Reservation and Display & Video 360. Find hard to reach audiences like cord cutters and light TV viewers on smart TVs through targeting the Living Room. Easily overlay audiences to reach your most valuable customers. YouTube Select makes it easy to build the perfect plan to drive reach, engagement and results for your brand.

99%

success rate on brand safety in third-party beta tests with IAS and DoubleVerify7

Brand suitability controls

With YouTube Select, you can be confident that your ad buys are brand-safe. You’ll have access to advanced brand suitability controls, as well as the option to only serve ads on videos that have been human-verified across all lineups.

Get started today

YouTube Select offerings vary by region. Connect with your Google sales team to learn what’s available for your business or get started by filling the form here.
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1,2,3 (Source: Google + OMG “Personal Primetime” Study. IN, August 2019, n=1,000 respondents)

4,5 YouTube Select Brand Lift (formerly Google Preferred lineups), 2019, Global.

6 Commissioned Nielsen MMM Meta-Analysis, 2016-2018. Base: a list of studies selected and compiled by Nielsen, consisting of all available CPG studies completed in 2016-2018 that contain YouTube Select Lineups (formerly Google Preferred), Other Digital, and TV results. This list includes 45 studies for US Brands across all CPG categories. ROI is “Retail ROI,” defined as total incremental sales divided by total media spend. Incremental offline retail sales measured for TV represents average across all TV broadcasters.

7 DoubleVerify and IAS Testing, Global, Jun 2018.