Jump to content
1-877-763-9810 Start now

Aegon Life

Aegon Life uses YouTube to reach audiences at cheaper cost

34%

lower CPA's

46%

of campaign leads sourced from Custom Intent

Challenge

With ~100% Share of Voice on Brand and the Non Brand category being already saturated, Aegon wanted to explore other profitable avenues to drive incremental quality leads at an efficient cost per lead.

Goals: Consideration, Action

Approach

To achieve this, Aegon, iProspect and the Google team focused on reaching out to search audiences on YouTube and used digital first creatives to drive a clearer message. They created two buckets of Custom Intent Audiences: Non Brand Generic Keywords and Industry Leader Keywords. The team also leveraged Google’s in-house creative services to align the key message on the video assets to the top performing Search ads, and used machine learning signals and target CPA bidding to maximise results.

We have to continuously innovate and come up with strategies which keep us ahead of the curve and help reduce our cost of acquisition. I am very happy with the results achieved on YouTube campaigns and the way Google’s creative services have helped us execute it.

Mandeep Singh, Vice President, Aegon Life

See all success stories

Get started with YouTube Ads

Start now

Terms and conditions for this offer:

In the below terms, "Google Ads" may mean Google Ads or Google Ads Express, as appropriate.

  1. Offer available to customers with a billing address in the United States only. One promotional code per advertiser.
  2. To activate this offer: Enter the promotional code in your account before 31 December, 2020. In order to participate in this offer, you must enter the code within 14 days of your first ad impression being served from your first Google Ads account.
  3. To earn the credit: After entering the code, your advertising campaigns must accrue costs of at least $50, excluding any taxes, within 30 days. Making a payment of $50 is not sufficient. The tracking of advertising costs towards $50 begins after you've entered the code.
  4. Once 2 and 3 are completed, the credit will typically be applied within 5 days to the Billing Summary of your account.
  5. Credits apply to future advertising costs only. Credits cannot be applied to costs accrued before the code was entered.
  6. You will not receive a notification once your credit is used up and any additional advertising costs will be charged to your form of payment. If you do not want to continue advertising, you can pause or delete your campaigns at any time.
  7. Your account must be successfully billed by Google Ads and remain in good standing in order to qualify for the promotional credit.

Full terms and conditions can be found here