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Forevermark

Driving Forevermark’s Half Carat Collection through YouTube

Challenge

A traditional TV advertiser, Forevermark wanted to explore video promotion options beyond TV. We used the upcoming “Half Carat Collection” initiative to prove the value of digital first assets on YouTube and measurable impact they bring along.

Goals: Consideration

Approach

PHD India and Google worked hand in hand to follow a two fold approach. They used Google’s Premium Creative Services to convert the TVC into a YouTube Optimized Video, which had a shorter duration, improved brand presence throughout the video and a clear CTA at the start and end of the creative. This was coupled with a focus on honing in on a specific audience, by leveraging InMarket, Affinity and Custom Intent.

The YouTube Team provided us with the appropriate creative edit & targeting for our TVCs that resulted in increased audience retention & engagement. All this at much lower cost per view. Overall the results have been very encouraging.

Toranj Mehta, Director of Marketing, Forevermark Diamonds

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Terms and conditions for this offer:

In the below terms, "Google Ads" may mean Google Ads or Google Ads Express, as appropriate.

  1. Offer available to customers with a billing address in the United States only. One promotional code per advertiser.
  2. To activate this offer: Enter the promotional code in your account before 31 December, 2020. In order to participate in this offer, you must enter the code within 14 days of your first ad impression being served from your first Google Ads account.
  3. To earn the credit: After entering the code, your advertising campaigns must accrue costs of at least $50, excluding any taxes, within 30 days. Making a payment of $50 is not sufficient. The tracking of advertising costs towards $50 begins after you've entered the code.
  4. Once 2 and 3 are completed, the credit will typically be applied within 5 days to the Billing Summary of your account.
  5. Credits apply to future advertising costs only. Credits cannot be applied to costs accrued before the code was entered.
  6. You will not receive a notification once your credit is used up and any additional advertising costs will be charged to your form of payment. If you do not want to continue advertising, you can pause or delete your campaigns at any time.
  7. Your account must be successfully billed by Google Ads and remain in good standing in order to qualify for the promotional credit.

Full terms and conditions can be found here