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Majestic
Heli Ski

We get nearly half of our new skiers from YouTube.

400%

boost in customer base over the last five years

25%

increase in sales each year since starting on YouTube

About us

I was a professional ski guide before changing careers to fly helicopters in the US Army. When I got out, I was really only qualified for three things: being a ski guide, flying helicopters and drinking beer. So, starting Majestic Heli Ski just made sense. We offer helicopter skiing in remote areas of Alaska — untracked powder, big mountains and luxury lodging — for an unmatched skiing holiday. Building a customer base was our main challenge.

Goals: Awareness, action

What we did

Video ads were simply the best way for us to show the Majestic Heli Ski experience. And video ad targeting helped us zero in on the people we needed to reach — from the age range of our typical customers to areas of the country where skiing is popular. We also focused on people who are searching online for ski resorts or certain types of skis. It's all very targeted — about 50% of our new customers now find us through YouTube.

You know [how] you say that a picture is worth a thousand words? Video is worth a million. They see the lodge, the dinners, the skiing — and they get it. Plus, YouTube levelled the playing field by allowing me to reach customers who would otherwise look at some of the more established businesses.

Njord Rota, Owner
Majestic Heli Ski

See all success stories

Get started with YouTube Ads

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Terms and conditions for this offer:

In the below terms, "Google Ads" may mean Google Ads or Google Ads Express, as appropriate.

  1. Offer available to customers with a billing address in the United States only. One promotional code per advertiser.
  2. To activate this offer: Enter the promotional code in your account before 31 December, 2020. In order to participate in this offer, you must enter the code within 14 days of your first ad impression being served from your first Google Ads account.
  3. To earn the credit: After entering the code, your advertising campaigns must accrue costs of at least $50, excluding any taxes, within 30 days. Making a payment of $50 is not sufficient. The tracking of advertising costs towards $50 begins after you've entered the code.
  4. Once 2 and 3 are completed, the credit will typically be applied within 5 days to the Billing Summary of your account.
  5. Credits apply to future advertising costs only. Credits cannot be applied to costs accrued before the code was entered.
  6. You will not receive a notification once your credit is used up and any additional advertising costs will be charged to your form of payment. If you do not want to continue advertising, you can pause or delete your campaigns at any time.
  7. Your account must be successfully billed by Google Ads and remain in good standing in order to qualify for the promotional credit.

Full terms and conditions can be found here