Pringles

Pringles masters tentpole marketing  moments with TrueView for reach.

120M

impressions

2:1

return on ad sales

lift in sales

Challenge

For the Super Bowl, Pringles wanted to drive brand awareness and increase household penetration.

Goals: Awareness

Approach

After exploring trends on YouTube, Pringles noticed a trend of 'flavour stacking'. Before the Super Bowl, Pringles ran six-second bumper ads about flavour stacking on YouTube to generate excitement. Then they got fans excited with teasers for the Super Bowl spot, including a behind-the-scenes Q&A from the ad shoot. On game day, Pringles used multiple formats to reach as many people as possible with TrueView for reach.

Products used

Bumper ads

TrueView for reach

TrueView video ads

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Terms and conditions for this offer:

In the below terms, "Google Ads" may mean Google Ads or Google Ads Express, as appropriate.

Offer available to customers with a billing address in the United States only. One promotional code per advertiser.
To activate this offer: Enter the promotional code in your account before 31 December, 2020. In order to participate in this offer, you must enter the code within 14 days of your first ad impression being served from your first Google Ads account.
To earn the credit: After entering the code, your advertising campaigns must accrue costs of at least $50, excluding any taxes, within 30 days. Making a payment of $50 is not sufficient. The tracking of advertising costs towards $50 begins after you've entered the code.
Once 2 and 3 are completed, the credit will typically be applied within 5 days to the Billing Summary of your account.
Credits apply to future advertising costs only. Credits cannot be applied to costs accrued before the code was entered.
You will not receive a notification once your credit is used up and any additional advertising costs will be charged to your form of payment. If you do not want to continue advertising, you can pause or delete your campaigns at any time.
Your account must be successfully billed by Google Ads and remain in good standing in order to qualify for the promotional credit.

Full terms and conditions can be found here