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Tulane's Closet

With YouTube, we've become one of the most popular dog cone alternatives.

About us

Working in veterinary hospitals for years, I was always asked by clients for an alternative to those plastic cones that dogs wear after surgery. They can create more problems for the dogs — from bumping into things to trouble eating or drinking, even sleeping. That's when my concept began for Cover Me by Tui, a breathable, one-piece, post-surgical pet garment. We always say, 'They're cute with a purpose.'

Goals: Awareness

What we did

Video lets us show potential customers why my alternative is a better choice for their dogs. They can see how it works, how to put it on, how comfortable and practical it is. And video ad targeting helped us reach the right customers — people searching for pet supplies, veterinarians and dogs. We now sell to over 500 veterinarians across the US and the world and have nearly doubled our sales each year since we started advertising on YouTube.

YouTube is great for people who are just starting a new business, or for small business owners like myself, because we're all on a budget. Starting with just $5 a day for video advertising, we were able to reach an enormous number of people interested in helping their healing pets. I feel like I'm living the American dream to have come up with an idea like this and turn it into a success. And I think a lot of dogs are happier right now, too.

Stephanie Syberg, owner and developer

Tulane's Closet

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Terms and conditions for this offer:

In the below terms, "Google Ads" may mean Google Ads or Google Ads Express, as appropriate.

  1. Offer available to customers with a billing address in the United States only. One promotional code per advertiser.
  2. To activate this offer: Enter the promotional code in your account before 31 December, 2020. In order to participate in this offer, you must enter the code within 14 days of your first ad impression being served from your first Google Ads account.
  3. To earn the credit: After entering the code, your advertising campaigns must accrue costs of at least $50, excluding any taxes, within 30 days. Making a payment of $50 is not sufficient. The tracking of advertising costs towards $50 begins after you've entered the code.
  4. Once 2 and 3 are completed, the credit will typically be applied within 5 days to the Billing Summary of your account.
  5. Credits apply to future advertising costs only. Credits cannot be applied to costs accrued before the code was entered.
  6. You will not receive a notification once your credit is used up and any additional advertising costs will be charged to your form of payment. If you do not want to continue advertising, you can pause or delete your campaigns at any time.
  7. Your account must be successfully billed by Google Ads and remain in good standing in order to qualify for the promotional credit.

Full terms and conditions can be found here