Make the best of YouTube yours.

Viewers say YouTube has the most extensive video library,¹ which attracts billions of people each month. To help you navigate the platform, YouTube Select surfaces a diverse mix of relevant content lineups and programs – each tailored to unique marketing needs.

It’s relevancy at scale, which means greater ROI for your business.

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1M

As of June 2019, more than 3,000 channels in APAC have more than 1 million subscribers, growing over 180% between 2018 and 2019.2

2X

People are 2X as likely to go online to buy something they saw on YouTube vs the competitive average.3

1.5X

In SEA, YouTube is 1.5 x more effective than TV at delivering brand campaign association4

Tap into the most relevant content to reach engaged audiences at scale for your brand.

Lineups

Access content categories like Entertainment & Pop Culture, Food & Recipes, or Music across devices and apps, including YouTube, YouTube Kids, YouTube Music and more.

Programs

Amplify your message during key moments with sports and music sponsorships and YouTube Originals.

Custom

Looking for a specific mix to support your brand? Your Google Ads specialist can help create a custom plan.

The future of content is all about passion

3X

Videos that relate to people's passion are 3x more important than whether the content features famous actors5

1.6X

Videos that relate to people's passion are 1.6x more important than whether they have high production quality6

27%

YouTube Select lineups drove an average ad recall lift of 27% in 20197

Choose the right tools to build your campaign

Buy across reservation, Google Ads, and Display & Video 360. Access cord cutters and light TV viewers on smart TVs. Easily overlay audiences to reach your most valuable customers. YouTube Select makes it easy to build the perfect plan for your unique brand.

99%

success rate on brand safety in third-party beta tests with IAS and DoubleVerify8

Brand suitability controls

With YouTube Select, you can be confident that your ad buys are brand-safe. You’ll have access to advanced brand suitability controls, as well as the option to only serve ads on videos that have been human-verified across all lineups.

Get started today

YouTube Select offerings vary by region. Connect with your Google sales team to learn what’s available for your business.
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1 Google/Talkshoppe, US, whyVideo study, n=2000 A18-64 Genpop video users, Feb 2020.

2 YouTube Internal Data, 2019

3 Google/Talk Shoppe, US, whyVideo post COVID–19 study, n=2003 A18–64 Genpop video users, other platforms include Cable/Satellite TV, Netflix, Amazon Prime Video, Instagram, Facebook, Snapchat, Twitter, TikTok, Twitch, Disney+, Hulu, HBO GO, Sling TV, Showtime Now, Quibi, May 2020

4 Kantar CrossMedia Research Studies, ASEAN, 2015-2018

5,6 Google + OMG “Personal Primetime” Study. US, October 2018, n=3,200 respondents

7 YouTube Select Brand Lift, Global 2019

8 DoubleVerify and IAS Testing, Global, Jun 2018.