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Make the best of YouTube yours.

YouTube is where the UK watches the content it loves. To help you navigate what they're watching, YouTube Select surfaces the most watched and engaging content on the platform that your brand can tap into to build affinity and association and reach the audiences you care about. It’s relevancy at scale, which means greater ROI for your business.

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46minutes

According to comScore, the average online adult in the UK watches 46 minutes of YouTube per day1.

96%

According to comScore, YouTube was used by 96% of online adults in the UK on average each month in 20202

2B

people globally watch YouTube every month3

Tap into the most relevant content for your brand

Lineups

Access curated content categories like Music, Sport, Broadcast and Famlies with Kids.

Moments

Amplify your brand's message during key moments with high share of voice sponsorship opportunities

Custom

Customised packages based on brand-selected channels or advanced contextual packaging

Drive results across the customer journey

7%

YouTube Select lineups drove an average awareness lift of 7% in 2019/204

33%

YouTube Select lineups drove an average ad recall lift of 33% in 2019/20205

63%

YouTube Select lineups had greater ROI than Total Digital in 63% of MMMs that measured YouTube Select Lineups, Other Digital and TV results in 2016-20186

Choose the right tools to build your campaign

Buy across reservation, Google Ads, and Display & Video 360. Reach your most valuable customers watching across devices. YouTube Select makes it easy to build the perfect plan for your brand.

99%

success rate on brand safety in third-party beta tests with IAS and DoubleVerify8

Brand suitability controls

At YouTube, responsibility is our #1 priority, and with YouTube Select, you’ll have access to advanced brand suitability controls, as well as the option to only serve ads on videos that have been human-verified across all lineups.

We are committed to working with the industry, namely the Global Alliance for Responsible Media (GARM), to build a more sustainable and healthy digital ecosystem for everyone, and we've been recongised for our efforts. IPG Mediabrands named YouTube the safest social platform in their Media Responsibility Audit in 2020, and we were the first digital platform to be accredited by the Media Rating Council for meeting their high bar for brand safety protection.7

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See why the world’s top brands use YouTube Select
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1 "Google/Talk Shoppe, UK, Why Video Study YouTube viewers say 64% for YT (n=327), competitive average = 40% (n=1620) Other platforms include TV (including catch-up), Netflix, Amazon Prime Video, Instagram, Facebook"

2comScore Video Metrix Multi-Platform UK; Jan-Jun 2020; Demographic Profile report; desktop, smartphone and tablet only, age 18+

3 comScore Video Metrix Multi-Platform UK; Jan-Dec 2020; Demographic Profile report; desktop, smartphone and tablet only, age 18+

4 YouTube data, Global, Mar 2019.

5,6 YouTube Select Brand Lift (formerly Google Preferred lineups), 2019, Global.

7Commissioned Nielsen MMM meta-analysis, 2016-2018. Base: A list of studies selected and compiled by Nielsen, consisting of all available CPG studies completed in 2016-2018 that contain YouTuber Select lineups, Other Digital and TV results. This list includes 24 studies for EMEA Brands across all CPG categories. ROI is Retail ROI, defined as total

8DoubleVerify and IAS Testing, Global, Jun 2018.

Terms and conditions for this offer:

In the below terms, "Google Ads" may mean Google Ads or Google Ads Express, as appropriate.

  1. Offer available to customers with a billing address in the United States only. One promotional code per advertiser.
  2. To activate this offer: Enter the promotional code in your account before 31 December, 2020. In order to participate in this offer, you must enter the code within 14 days of your first ad impression being served from your first Google Ads account.
  3. To earn the credit: After entering the code, your advertising campaigns must accrue costs of at least $50, excluding any taxes, within 30 days. Making a payment of $50 is not sufficient. The tracking of advertising costs towards $50 begins after you've entered the code.
  4. Once 2 and 3 are completed, the credit will typically be applied within 5 days to the Billing Summary of your account.
  5. Credits apply to future advertising costs only. Credits cannot be applied to costs accrued before the code was entered.
  6. You will not receive a notification once your credit is used up and any additional advertising costs will be charged to your form of payment. If you do not want to continue advertising, you can pause or delete your campaigns at any time.
  7. Your account must be successfully billed by Google Ads and remain in good standing in order to qualify for the promotional credit.

Full terms and conditions can be found here