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Missouri Star Quilt Company

Video advertising helped us become the world's largest pre-cut quilting fabric retailer.

About us

We never dreamed that our little shop front would grow into a company with over 400 employees, dispatching more than 5,000 orders a day all around the world. And with over 14 quilting shops in our small town of Hamilton, Missouri, we've also helped to revitalise our local economy.

Goals: Awareness

What we did

We started with quilting tutorials on YouTube and discovered a surprising number of quilting enthusiasts. Building on this interest, we created video ads that could reach a range of potential customers — like people watching arts and crafts videos and people in the market for textiles.

After the economy stumbled in 2008, my husband and I lost our savings. My son and daughter came up with an idea to help me build a business around my love of quilting. I had zero video or advertising experience. But with YouTube tutorials and video ad targeting, we were able to reach more than 1 million potential customers and make over 14,000 online sales in the first six months of running video ads.

Jenny Doan, Cofounder
Missouri Star Quilt Company

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Terms and conditions for this offer:

In the below terms, "Google Ads" may mean Google Ads or Google Ads Express, as appropriate.

  1. Offer available to customers with a billing address in the United States only. One promotional code per advertiser.
  2. To activate this offer: Enter the promotional code in your account before 31 December, 2020. In order to participate in this offer, you must enter the code within 14 days of your first ad impression being served from your first Google Ads account.
  3. To earn the credit: After entering the code, your advertising campaigns must accrue costs of at least $50, excluding any taxes, within 30 days. Making a payment of $50 is not sufficient. The tracking of advertising costs towards $50 begins after you've entered the code.
  4. Once 2 and 3 are completed, the credit will typically be applied within 5 days to the Billing Summary of your account.
  5. Credits apply to future advertising costs only. Credits cannot be applied to costs accrued before the code was entered.
  6. You will not receive a notification once your credit is used up and any additional advertising costs will be charged to your form of payment. If you do not want to continue advertising, you can pause or delete your campaigns at any time.
  7. Your account must be successfully billed by Google Ads and remain in good standing in order to qualify for the promotional credit.

Full terms and conditions can be found here