Adidas

Adidas uses sequencing to move customers from awareness to consideration.

33%

increase in brand awareness

317%

lift in product interest

Challenge

For the launch of its new Nemeziz football shoe, Adidas wanted to move its target audience along a planned sequence of ads in a shorter amount of time.

Goals: Consideration

Approach

Adidas created different sequential video paths for viewers who watched or skipped its initial product-focused ad. Viewers who engaged most with its message — those who watched both the initial bumper ad and the longer hero video — were then served an ad that took a deeper look at the product itself.

Products used

TrueView video ads

Bumper ads

Video ad sequencing

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