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William 
Painter

William Painter turns to YouTube and 
scales its business 10x in three months.

1,500%

increase in website visitors

1,300%

more conversions

13x

year-over-year sales revenue

Challenge

As an online sunglasses' retailer, William Painter had to bridge the gap for a product normally purchased in person. They knew they needed a medium that could convey the high quality of their sunglasses — and how great they look on everyone.

Goals: Awareness, consideration

Approach

William Painter turned to YouTube to make the most of the platform's powerful, authentic storytelling. Through YouTube TrueView for action ads, the company was able to showcase its products on a global scale. Shooting their first videos with smartphones, they tested several approaches and landed on humour as the best way to connect with customers. One video went viral — topping 65 million views and counting — and the brand took off.

Product used

TrueView for action

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Get started with YouTube Ads

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Terms and conditions for this offer:

In the below terms, "Google Ads" may mean Google Ads or Google Ads Express, as appropriate.

  1. Offer available to customers with a billing address in the United States only. One promotional code per advertiser.
  2. To activate this offer: Enter the promotional code in your account before 31 December, 2020. In order to participate in this offer, you must enter the code within 14 days of your first ad impression being served from your first Google Ads account.
  3. To earn the credit: After entering the code, your advertising campaigns must accrue costs of at least $50, excluding any taxes, within 30 days. Making a payment of $50 is not sufficient. The tracking of advertising costs towards $50 begins after you've entered the code.
  4. Once 2 and 3 are completed, the credit will typically be applied within 5 days to the Billing Summary of your account.
  5. Credits apply to future advertising costs only. Credits cannot be applied to costs accrued before the code was entered.
  6. You will not receive a notification once your credit is used up and any additional advertising costs will be charged to your form of payment. If you do not want to continue advertising, you can pause or delete your campaigns at any time.
  7. Your account must be successfully billed by Google Ads and remain in good standing in order to qualify for the promotional credit.

Full terms and conditions can be found here