Xfinity Mobile

Xfinity Mobile turns data into dollars.

113%

lift in brand interest

increase in search

10K

new customers

Challenge

With a wireless category full of established, extremely visible brands, Xfinity Mobile had to find a way to stand out. As a new entrant in a competitive category, they needed to show consumers why it was worth switching to them.

Goals: Awareness, consideration

Approach

Xfinity Mobile created the campaign Data in Dollars. The series of pre-roll, six-second ads played before the video that viewers were about to watch, showing them how much the video would cost to stream using data from their current mobile network.

Product used

Bumper ads

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Terms and conditions for this offer:

In the below terms, "Google Ads" may mean Google Ads or Google Ads Express, as appropriate.

Offer available to customers with a billing address in the United States only. One promotional code per advertiser.
To activate this offer: Enter the promotional code in your account before 31 December, 2020. In order to participate in this offer, you must enter the code within 14 days of your first ad impression being served from your first Google Ads account.
To earn the credit: After entering the code, your advertising campaigns must accrue costs of at least $50, excluding any taxes, within 30 days. Making a payment of $50 is not sufficient. The tracking of advertising costs towards $50 begins after you've entered the code.
Once 2 and 3 are completed, the credit will typically be applied within 5 days to the Billing Summary of your account.
Credits apply to future advertising costs only. Credits cannot be applied to costs accrued before the code was entered.
You will not receive a notification once your credit is used up and any additional advertising costs will be charged to your form of payment. If you do not want to continue advertising, you can pause or delete your campaigns at any time.
Your account must be successfully billed by Google Ads and remain in good standing in order to qualify for the promotional credit.

Full terms and conditions can be found here