YouTube Works Awards
YouTube Works Awards
About the Awards
Throughout the years, brands and marketers have continued to redefine how they connect with Malaysian consumers through the art of video storytelling. From the heartwarming and hilarious to the thought-provoking and theatric, and everything else in-between — we’ve seen how creative video content can not only inspire, but drive equally powerful results.
Marking its seventh year in Malaysia, the YouTube Works Awards — in partnership with Kantar — returns, bigger and better than before, to celebrate and champion the brilliant minds behind some of Malaysia’s most innovative and effective campaigns on YouTube in the past year.
Force For Good
Celebrating the campaign that best demonstrates proven impact on social causes that have gone deeper than the bottom line, not only delivering a powerful social message to Malaysians, but compels them to take action for the greater good of the overall community.
Celebrating the campaign that had the best storytelling through exceptional copywriting, creative direction and flawless production.
Here we’re focused on the creative quality of your campaign, your big idea, and how you brought it to life on screen. This includes powerful scripts, treatments, and little details in the look and feel that made a big impact on your results.
Best Media Innovation
Celebrating the campaign that best demonstrates brilliant media planning paired with creatives that drove business results.
We’re searching for campaigns that took a media-first approach. Did a stroke of media genius spark the idea? Were your ads contextually spot on? Did your media planner nail your audience insights? This award recognizes that media strategy makes all the difference to creative effectiveness.
Small & Mighty
Celebrating the campaign that beat the odds to create a big impact.
A campaign in which new or emerging brand had big-brand ambitions and achieved business results to match. Show us how your scrappiness, your fresh thinking, and your hunger for success helped you make some noise in a way that was more impressive than most.
Celebrating the campaign that best demonstrates how YouTube was used to drive customers to action in decision-making moments.
We want to see how your campaign made your audience do something in the real world. Did you drive thousands of sign-ups, prompt consumers down a path to purchase, or even trigger a global movement? Big or small, we want to see how you sparked action.
Best Collaboration: Brand & YouTube Creators
Celebrating the best strategic and creative collaboration between brands and YouTube Creators that ultimately drive incredible social buzz and positive brand associations.
By riding on a Creator’s wave of avid followers and creating meaningful brand integration, brands can evolve and have more authentic conversations with its audience. Here, we’re looking for campaigns that have mastered this art of collaboration. Both organic and paid campaigns are eligible for this award.
YouTube Malaysia Ad of the Year 2022
Celebrating the most effective, creative, innovative, and data-driven campaign that also drove demonstrable business results.
The YouTube Malaysia Ad of the Year 2022 is our top prize, awarded to a campaign entry that’s particularly standout in multiple ways. This isn’t a category you can enter, but it is a category you can hope to win if you can show that your campaign ticks all of the boxes.
How it works
Submit your best campaigns to be reviewed by our panel of esteemed judges.
This year, there will be a total of 6 categories for you to choose from, each highlighting a creative innovation that showcases the impact of YouTube on business results.
All submissions will undergo an initial shortlisting round by Kantar based on YouTube internal performance metrics. After which, shortlisted entries will further undergo two rounds of evaluations by our panel of esteemed Round 1 and Grand Jury judges to select the final winners of each category.
The coveted title of “YouTube Malaysia Ad of The Year” will be awarded to the category winner that best demonstrates brilliant results, storytelling, and effectiveness overall.
Our 2022 judges
They’ve been there, done that, and got a few trophies themselves. Our judges bring specialized expertise and significant experience across the industry and category spectrums.
Group Creative Director
Mediabrands Content Studio
Global Head of Marketing
Head Of Performance Media
GroupM Nexus Malaysia
Qaid Johar Ghee Wala
Head of Performance Media
Sue Lin Teo
Head of Growth & Digital Marketing
Ai Peng Foong
Head of Media Engagement, Brand and Marketing
Head of Social
Thursday, October 13, 2022
Tuesday, November 15, 2022
YouTube Festival Malaysia
Thursday, December 8, 2022
HOW TO SUBMIT
Best practices for crafting your entry
Our judges are looking for campaigns that have creatively, strategically, and effectively leveraged YouTube to achieve a clear business impact. Make sure you set the scene and be clear about your KPIs. The metrics you provide will help our judges understand your work and the challenges of your category and marketplace.
- Consider co-writing your submission; media and creative collaborations help to tell the full story
- Tell a story with a beginning(objectives), middle (approach), and end (impact)
- Stick to simple and concise
- Include critical context around your creative
- Remember we need all relevant media referenced in your submission
- Note any factors external to YouTube that could have impacted results
- Share as many metrics as you can and include objectives, KPIs, and benchmarks
How to enter
Identify your most effective YouTube campaigns from January 1, 2022 to November 15, 2022, review the Terms & Conditions, and fill out the submission form below.
The YouTube Works Awards are easy to enter. Even better, it’s free. So if you’re part of a marketing, media, creative, or agency team, show us your best-in-class digital work for your chance to be seen around the world.
Questions? Contact us at firstname.lastname@example.org