YouTube Works Awards

Celebrating the campaign that best demonstrates proven impact on social causes that have gone deeper than the bottom line, not only delivering a powerful social message to Malaysians, but compels them to take action for the greater good of the overall community.

Celebrating the campaign that had the best storytelling through exceptional copywriting, creative direction and flawless production.

Here we’re focused on the creative quality of your campaign, your big idea, and how you brought it to life on screen. This includes powerful scripts, treatments, and little details in the look and feel that made a big impact on your results.

Celebrating the campaign that best demonstrates brilliant media planning paired with creatives that drove business results.

We’re searching for campaigns that took a media-first approach. Did a stroke of media genius spark the idea? Were your ads contextually spot on? Did your media planner nail your audience insights? This award recognizes that media strategy makes all the difference to creative effectiveness.

Celebrating the campaign that beat the odds to create a big impact.

A campaign in which new or emerging brand had big-brand ambitions and achieved business results to match. Show us how your scrappiness, your fresh thinking, and your hunger for success helped you make some noise in a way that was more impressive than most.

Celebrating the campaign that best demonstrates how YouTube was used to drive customers to action in decision-making moments.

We want to see how your campaign made your audience do something in the real world. Did you drive thousands of sign-ups, prompt consumers down a path to purchase, or even trigger a global movement? Big or small, we want to see how you sparked action.

Celebrating the best strategic and creative collaboration between brands and YouTube Creators that ultimately drive incredible social buzz and positive brand associations.

By riding on a Creator’s wave of avid followers and creating meaningful brand integration, brands can evolve and have more authentic conversations with its audience. Here, we’re looking for campaigns that have mastered this art of collaboration. Both organic and paid campaigns are eligible for this award.