Live streaming on YouTube

Create in-the-moment experiences, build a community with your fans in real time, and more with YouTube Live. Whether you want to teach a class, host a workshop, or show off your gaming skills, share your passion with the world by bringing your viewers along for the ride.

Creators pictured clockwise from top: The Coding Train, cbgray, DjMaRii0

Live streaming on YouTube Live streaming on YouTube

Why go live on YouTube?

It’s now easier than ever to build and grow your community on YouTube Live. From creating connections to sharing a peek behind the scenes, Live unlocks new opportunities to reach your audience instantly.

Why go live on YouTube? Why go live on YouTube?

Connect

Say hello to real-time connection with fans and goodbye to overly long video editing sessions.

Get started with streaming

Why go live on YouTube? Why go live on YouTube?

Reach

Widen your reach beyond a single live stream by posting key moments from your streaming sessions as longform Videos on Demand (VOD) or Shorts. Use Clips to share with your wider audience off YouTube.

Learn how to create and share clips from your live stream

Why go live on YouTube? Why go live on YouTube?

Earn

Live streaming on YouTube offers multiple ways to build your business, with monetization options like Advertising Revenue, Super Chat & Super Stickers, and Channel Memberships—including Membership Gifting. Get paid doing what you love!

Learn how to make money on YouTube

Why go live on YouTube? Why go live on YouTube?

Analyze

Understand your stream’s performance to help grow and retain your Live audience with metrics right at your fingertips. See your top live streams, how viewers are finding your content, and more with YouTube Studio Analytics.

Explore analytics in the YouTube Studio app

Discovering live streams

Viewers can find the most compelling live events, subscribe to their favorite live streaming channels, and get notifications for upcoming live streams and Premieres through our browsing destination for Live and Gaming.

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The Live destination page lets viewers access and find live streams for some of the most popular types of content—including Music, Fashion & Beauty, Learning, and more. The Gaming destination is the quickest way to find the top trending gaming titles creators stream on YouTube.

Learn about Live’s browsing destination

Viewers can find upcoming and current live streams and Premieres on the Live tab of their favorite creator’s Channel Page or set up notifications for upcoming live streams by selecting the ‘Notify Me’ button. It’s even easier for fans to discover you in real time with Live Rings, which indicate when you’re live and take viewers directly to your stream when tapped.

How viewers find live streams

Through YouTube’s search and discovery system, viewers are served the live streams they’re most likely to watch. From knowing your audience to optimizing your titles and thumbnails, making content relevant to viewers can be key to performance.

Discovery and performance FAQs

Diving into live streaming

Whether you're gaming, performing or hosting, connecting with your audience is even more accessible with YouTube Live.

If you're streaming for the first time, you'll need to verify your channel, which may take up to 24 hours. Once enabled, you can live stream instantly. Ensure a seamless experience by using a reliable network and testing your set-up beforehand.

Get creator tips for uploading live streams

Get creator tips for filming live streams

You can live stream using either an encoder, webcam or mobile device. With Live Control Room, you can set up and manage your live streams from your desktop.

How to use Live Control Room

More streaming tips


Go live together

Invite a guest to join your mobile live stream. You can interview another creator from the comfort of your own room or take a friend to see your favourite spot, halfway across the world. The possibilities to connect with another guest whilst live streaming with your audience are endless.

Learn how to Go live together

Live chat

Use live chat to turn your viewers into a community by keeping conversations going in real time – pin or reply to chat messages. Or take it to the next level by taking real-time mission requests in a live stream, hosting a Q&A session or creating a viewer poll.

How to use YouTube Live chat


Live chat moderation

Live has various tools to keep your live chat safer and more positive for viewers. You can also assign moderators to help you monitor and manage chat so that you can focus on doing what you do best – creating.

Moderation for creators

Moderation for moderators


Live Redirect

With the Live Redirect feature, send your audience to the live stream or Premiere of your choice by finding a video at any point in your stream. Using Live Redirect helps your audience to discover new creators and grow connections in your community.

Learn more about Live Redirect


Nurture a culture

Create a distinct culture that viewers want to be a part of by building traditions into your content. Share a secret language, phrase, gesture or hashtags with your audience to create a sense of belonging.

Get creator tips for using comments

Tips & troubleshooting

Worried about running into issues? Check out our live streaming checklist for step-by-step guidance on getting your live streams out into the world.

View the live streaming checklist

Learn more about streaming error messages

Review potential copyright issues

Tips & troubleshooting Tips & troubleshooting

Earning money from your live streams

From enabling ads to utilising the Super Chat feature, there's a variety of ways for you to earn money through Live.

The YouTube Partner Programme allows creators to apply for and set up revenue sharing on their content. Once accepted into the programme, you'll be able to turn on monetisation for your uploads and live streams.

Join the YouTube Partner Programme

Learn about lower funding thresholds coming later in 2023

You can choose how you earn money through ads, fan funding, channel and gifted memberships and more. Super Chat and Super Stickers are a Live-specific revenue stream that gives your viewers a fun way to show support.

Making money with live streams

If you enable monetisation on your channel and live stream, YouTube will automatically trigger pre-roll ads to serve on your content. You can also insert mid-roll ads during your live stream via the Insert ad icon in the top right-hand corner of the Live Control Room. In YouTube Studio, you can enable Super Chat and Super Stickers to let your viewers stand out in live chat, and channel memberships to unlock members-only perks for your most loyal fans.

How ads work on live streams

Turning on Super Chat and Super Stickers

Turning on channel memberships

Understanding audience analytics

When live streaming on YouTube, you can easily monitor your stream's performance from your phone or stream dashboard. Analytics help you understand how your live streams are performing and can help you come up with new ideas for content to grow and retain your audience.

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“I love going Live with my audience every week to engage with my community. It feels like a cool gaming club people can tune into and feel safe nerding out with me for the night!”

JazzyGuns

You can check your stream's health and analytics while you're streaming in the Live Control Room, or post-stream in YouTube Studio. You'll see different metrics post-stream depending on whether you're live streaming using an encoder or on your mobile device.

Learn how to understand your live stream performance

Just like VODs, you'll get watch time reports for your live streams that include watch time, how viewers find your content, audience retention and demographics, concurrent viewers and more.

Learn about watch time reports

Finding the right balance

Going Live is fun, but it can also be stressful. From maintaining a work-life balance to staying healthy and present, here are tips on how to develop your content strategy while prioritizing your well-being.

More on Creator health & well-being

More on staying safe on YouTube