YouTube Works Awards

Celebrating the campaign that best demonstrates how YouTube was used to drive customers to action in decision-making moments. We want to see how your campaign made your audience do something in the real world. Did you drive thousands of sign-ups, prompt consumers down a path to purchase, or even trigger a global movement? Big or small, we want to see how you sparked action.

Celebrating the campaign that best demonstrates brilliant creative execution on a digital platform that drove business results. Here we’re focused on the creative quality of your campaign, your big idea, and how you brought it to life on screen. This includes powerful scripts, treatments, and little details in the look and feel that made a big impact on your results

Celebrating the campaign that most creatively used the big screen to reach new audiences and drive results. People are choosing to watch YouTube on connected TVs more than any other ad-supported platform because it has the creators they love and the content they need. For brands, this presents an opportunity to leverage connected TV to reach incremental audiences across YouTube, while engaging audiences with bigger creative canvases. Here we are looking for a campaign that used cross-screen planning, smart targeting, solid measurement - and it off-course also ran on YouTube Connected TV.

Celebrating the campaign that walked the walk on social or environmental issues. We’re looking for campaigns that demonstrate a brand’s fierce commitment to diversity, inclusion, sustainability, environmental issues, or other social causes. How did your campaign balance your brand’s purpose with a tangible impact that extends beyond the bottom line? How did you inspire and empower your audience to take action?