YouTube
Culture & Trends

Trend Reports YouTube Records

The YouTube Culture & Trends site is the official repository for records, annual rankings, and research reports from YouTube's Culture & Trends team. Using YouTube data and cultural analysis, the team tracks emerging content trends and audience behaviors to understand how today's creators, artists, publishers, and fans shape global culture.

Read the Latest YouTube Culture & Trends Reports

In Search of Mainstream

How communities are rebuilding shared culture in a fragmented world
Animation’s New Wave

How independent, online animators are reshaping the entertainment industry

YouTubeCulture & Trends

YouTube
Culture & Trends