Make the best of YouTube yours.

Aussies say YouTube has the most extensive video library,¹ which attracts billions of people globally each month. To help you navigate the platform, YouTube Select surfaces a diverse mix of relevant content lineups and programs—each tailored to unique marketing needs. It’s relevancy at scale, which means greater ROI for your business.

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#1

Aussie viewers say YouTube is the #1 platform with the most diverse video library.2

16M

YouTube reaches more than 16M Aussie’s over the age of 18.3

2B

2B people globally watch YouTube every month.

Tap into the most relevant content for your brand

Lineups

Access content categories like Entertainment & Comedy, Food & Lifestyle, or Music across devices and apps, including YouTube and YouTube Music and more.

Programs, Packages and Integrations

Amplify your message during key moments with sports and music sponsorships and access YouTube Kids.

Drive results across every screen

+25%

Over 25% YoY increase in watchtime for YouTube Select in Australia.4

+65%

Over 65% YoY increase in watchtime for YouTube Select on a TV screen in Australia.5

+20%

Over +20% YoY increase in watchtime for YouTube Select on a mobile in Australia.6

Choose the right tools to build your campaign

Buy across reservation, Google Ads, and Display & Video 360. Access cord cutters and light TV viewers on smart TVs and YouTube TV. Easily overlay audiences to reach your most valuable customers. YouTube Select makes it easy to build the perfect plan for your unique brand.

99%

success rate on brand safety in third-party beta tests with IAS and DoubleVerify7

Brand suitability controls

With YouTube Select, you can be confident that your ad buys are brand-safe. You'll have access to advanced brand suitability controls, as well as the option to only serve ads on videos that have been human-verified across all line-ups.

Get started today

YouTube Select offerings vary by region. Connect with your Google sales team to learn what's available for your business.
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1,2 Source: Google/Talk Shoppe, AU, whyVideo post COVID-19 study, n=2004 A18-64 Genpop video users (55% for viewers of YT vs. 36% for viewers of other platforms), Genpop video users, other platforms include Netflix, Amazon Prime Video, Twitch, Disney+, YouTube Premium, Quibi, Stan, Binge, Apple TV+, Optus, Foxtel Now, Kayo, Instagram, Facebook, Snapchat, Twitter, TikTok, Free to Air TV, Catch Up TV, July 2020.

3 Nielsen Digital Media Ratings, Monthly Total, July '21, P 18+, Digital (C/M), Video 0 seconds, Brand: YouTube, Unique Audience.

4,5,6 Google Internal Data, AU, July '18 - June '19 vs July '19 - June '20.

7 DoubleVerify and IAS testing, global, Jun 2018.