Creative resources

Build eye-catching ads that drive results with helpful tools, inspiring ad examples and more.

The ABCDs of effective creative

The video that you use is one of the biggest factors in how well a YouTube campaign performs. Based on studies of thousands of video ads, these data-backed guidelines can help you create an ad that gets noticed — and gets results.

Google Ads video creation tools

Google Ads video creation tools allow you to quickly build ads optimised for YouTube – no elaborate tools or experience required. Just upload your brand assets, choose from our catalogue of proven templates, and start creating.

Video Ad Sequencing

Let your ads tell a story that unfolds over time across devices and formats. Set your own order, or let customers experience your ads based on their engagement.

Video ad examples to inspire you