Burrow

With an always-on YouTube strategy, Burrow raised their CTR to 45% higher than its benchmark.

25%

lower CPA compared to without Google Merchant Center

45%

higher CTR compared to benchmark

Challenge

Burrow historically used Video action and Discovery campaigns to accomplish its goals, but the company was also looking for new ways to gain incremental sales and interest leading up to the holidays.

Goals: Action

Approach

They launched Discovery ads with Google Merchant Center to pair their social creative with a product feed and drive action. And with YouTube strategies like custom intent, in-market, and affinity audiences in place, they saw improved campaign performance at lower costs.

Products Used

Discovery ads, Display ads, and Video action campaigns

Discovery ads and the GMC extension supercharged prospecting, delivered efficient CPAs, and led to a strong return on investment.

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