Pringles

Pringles masters tentpole marketing 
moments with TrueView for reach.

120M

impressions

2:1

return on ad sales

3%

lift in sales

Challenge

For the Super Bowl, Pringles wanted to drive brand awareness and increase household penetration.

Goals: Awareness

Approach

After exploring trends on YouTube, Pringles noticed a trend of “flavor stacking.” Before the Super Bowl, Pringles ran 6-second bumper ads about flavor stacking on YouTube to generate excitement. Then they got fans excited with teasers for the Super Bowl spot, including a behind-the-scenes Q&A from the commercial shoot. On game day, Pringles used multiple formats to reach as many people as possible with TrueView for reach.

Products used

Bumper ads

TrueView for reach

TrueView video ads

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