Make it easy for customers to take action

Viewers say that they're twice as likely to go in-store or online to buy something that they saw on YouTube.1 Help potential customers choose your business with ads made to inspire action.

Ads that help customers take action

Video action campaigns

Reach as many people as possible on your budget with skippable ads that run before, during or after a video plays. Learn more

Discovery ads

Use images to reach people as they browse on their YouTube Home and Watch Next feeds, their Discover feed, and the Promotions and Social tabs on Gmail. Learn more

Suggested audiences

Custom audiences and remarketing. Learn more

Bidding approach

Maximise conversions automatically sets bids to help you get the most conversions from your campaign within your budget. Learn more

Target cost-per-action (target CPA) automatically sets bids to help you get as many conversions as possible at your specified cost. Learn more

Tip: If you want to track online conversions from your skippable in-stream ad, you'll need to set up conversion tracking before you start your campaign. Learn how

Specs

Skippable
Open length, 15-30 seconds recommended

Suggested audiences

Custom audiences, similar audiences, remarketing, customer match. Learn more

Bidding approach

Maximise conversions automatically sets bids to help you get the most conversions for your campaign within your budget. Learn more

Target cost-per-action (target CPA) automatically sets bids to help you get as many conversions as possible at the target cost-per-action that you set. Learn more

Specs

High-resolution lifestyle imagery at least 1200 x 628. Learn more

Ads that help customers take action

Video action campaigns

Reach as many people as possible on your budget with skippable ads that run before, during or after a video plays. Learn more

Suggested audiences

Custom audiences and remarketing. Learn more

Bidding approach

Maximise conversions automatically sets bids to help you get the most conversions from your campaign within your budget. Learn more

Target cost-per-action (target CPA) automatically sets bids to help you get as many conversions as possible at your specified cost. Learn more

Tip: If you want to track online conversions from your skippable in-stream ad, you'll need to set up conversion tracking before you start your campaign. Learn how

Specs

Skippable
Open length, 15-30 seconds recommended

LEARN ABOUT VIDEO ACTION CAMPAIGNS

Discovery ads

Use images to reach people as they browse on their YouTube Home and Watch Next feeds, their Discover feed, and the Promotions and Social tabs on Gmail. Learn more

Suggested audiences

Custom audiences, similar audiences, remarketing, customer match. Learn more

Bidding approach

Maximise conversions automatically sets bids to help you get the most conversions for your campaign within your budget. Learn more

Target cost-per-action (target CPA) automatically sets bids to help you get as many conversions as possible at the target cost-per-action that you set. Learn more

Specs

High-resolution lifestyle imagery at least 1200 x 628. Learn more

LEARN ABOUT DISCOVERY ADS

Make the most of your campaigns

Best practices for action

Best practices for action

Get more clicks, conversions or leads with proven tips for inspiring customers to take action.

Learn more
See how you're doing

See how you're doing

Understand what's working and what can be adjusted with our free measurement tools.

Learn about measurement

Get started with YouTube ads

Start now

1 Versus the competitive average. Source: Google/Talkshoppe, US, whyVideo study, n=2000 A18–64 Genpop video users, Feb 2020