How does YouTube ensure creator success while ensuring that ads run only on quality content?
Over the last few years, we’ve taken steps to strengthen our requirements for monetisation via ads to reward only the most trusted Creators making original content.
However, advertising is not the only way for creators to earn money on YouTube. We're always trying to help creators share their stories, deepen relationships with their fans and earn additional money. Over the last few years, we've developed and released several tools to help eligible creators who are a part of YPP find additional ways to make money such as Super Chat and channel memberships. As with advertising, creators and YouTube share revenue from these products.
Isn't YouTube incentivised to promote controversial content to increase watch time and earn revenue?
Responsibility – not engagement – is our number-one focus and everything that we do is seen through that lens. Advertisers typically do not want to be associated with controversial or sensitive content on YouTube – as defined in our Advertiser-Friendly Content Guidelines. This content, while sometimes appropriate to remain on YouTube per our Community Guidelines, is not always appropriate for our advertisers. The downsides both from a user and a brand perspective drastically outweigh all other considerations.