Make the best of YouTube yours.

Viewers say YouTube has the most extensive video library,¹ which attracts billions of people each month. To help you navigate the platform, YouTube Select surfaces a diverse mix of relevant content lineups and programs – each tailored to unique marketing needs.

It’s relevancy at scale, which means greater ROI for your business.

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of YouTube campaigns drove a significant lift in sales2


YouTube channels have over 1 million subscribers in Indonesia3

>93 million

unique visitors above 18+ visiting YouTube in Indonesia4

Tap into the most relevant content for your brand


Access content categories like Entertainment & Pop Culture, Food & Recipes or Music across devices and apps, including YouTube, YouTube Kids, YouTube Music and more.


Amplify your message during key moments with sports and music sponsorships and YouTube Originals.


Looking for a specific mix to support your brand? Your Google Ads specialist can help create a custom plan.

Drive results across the customer journey


of YouTube Select campaigns drove a signficant lift in Ad Recall, with an average lift of 27% in 20195


average sales lift across campaign6


motivation vs. TV7

Choose the right tools to build your campaign

Buy across reservation, Google Ads, and Display & Video 360. Access cord cutters and light TV viewers on smart TVs. Easily overlay audiences to reach your most valuable customers. YouTube Select makes it easy to build the perfect plan for your unique brand.


success rate on brand safety in third-party beta tests with IAS and DoubleVerify8

Brand suitability controls

With YouTube Select, you can be confident that your ad buys are brand-safe. You’ll have access to advanced brand suitability controls, as well as the option to only serve ads on videos that have been human-verified across all lineups.

Get started today

YouTube Select offerings vary by region. Connect with your Google sales team to learn what's available for your business.
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1 Google/Talkshoppe, US, whyVideo study, n=2000 18-64 Genpop video users, Feb 2020.

2,6 Source: Commissioned Nielsen Matched Panel Analysis for Google. Base = 57 YouTube campaigns measured during 2017-2020 (8 in Australia, 7 in India, 16 in Indonesia, 9 in Malaysia, 17 in Thailand). Count based on tested strategies with significant lift based on a one-sided 80% confidence interval. ANCOVA methodology was used in all markets, except for 7 studies in India, which used Time-based regression (TBR) methodology to overcome data limitations

3 Source: Google Data, Dec 2020

4 Source: Comscore VMX Multi-PLatform, Indonesia, April 2020

5 Source: YouTube Select Brand Lift, Global 2019

7 Source: Source: Role of YouTube in Brand Building across South East Asia 2018

8 DoubleVerify and IAS testing, global, Jun 2018.