Create quality video ads that perform
Anyone can create a high-quality video ad. Get step-by-step guidance on how to make a great YouTube video ad – or use our video creation tools to create one yourself in minutes.
Create a video ad in minutes
Our free, fast video creation tools make it easy to turn content that you have into YouTube video ads that drive results – so you can start connecting with your audiences.
Your centralised video ad creation destination
Accessible directly within the Google Ads Asset Library, our video creation tools enable anyone to make ads optimised for YouTube. Just upload your brand assets, choose from our catalogue of proven templates, and start creating – no elaborate tools or experience required.
No experience required
Create high-quality ads in a matter of minutes without investing precious time and resources into planning and shooting. Simply customise one of our YouTube-optimised templates with your brand images, logos and colours. You also have access to our extensive library of royalty-free music tracks to set the right tone for your video.Try Google Ads video creation tools
Based on research into thousands of top-performing ads, our templates ensure that your brand and product are prominently displayed and that there’s a clear call to action. YouTube makes it easy to select the perfect template to meet your goals – whether you’re introducing your brand, highlighting a promotion or encouraging your audience to shop with you online.Try Google Ads video creation tools
Rapid iteration friendly
Our video creation tools enable you to rapidly test and iterate so that you can determine which ads work best for your audiences. Experiment with different calls to action, alternate introductions to your brand or imagery customised for different audiences to achieve maximum impact from your video ads.Try Google Ads video creation tools
Use these resources to make your video ads shine
Producing your own video ad offers the most creative freedom, but it requires a bit of know-how. Learn what’s involved in making an effective YouTube video ad so you can proceed to production with confidence.
The ABCDs of video ads
Attention, Branding, Connection, Direction – these are the four principles of creating effective YouTube video ads. Our ABCDs guide offers recommendations to help you put these data-backed best practices to work.Get the guide
YouTube Audio Library
Navigating the complex world of music licensing can be intimidating. That’s why we created the YouTube Audio Library. Choose from thousands of royalty-free songs and sound effects to ensure that your ad sounds as good as it looks.Explore the Audio Library
Story types and techniques
Whether you’re just getting started or you’re an experienced video creator, the ad that you create will likely fit into an established story mould. Consider using these, along with established production techniques, as a guide when thinking about the kind of video that you want to create.Explore video techniques
Launch and measure
With YouTube Ads, you also get access to advanced analytics and performance monitoring tools, powered by Google Ads. Leverage these insights to power even better video creative.
See what resonates most with your audiences. Powerful video experiment tools from Google Ads allow advertisers to optimise the effectiveness of video campaigns by setting up clean head-to-head experiments comparing creatives, audiences or other variables.Learn about video experiments
The video that you use is one of the biggest factors in how well a YouTube campaign performs, so make sure that yours is getting results. Use the free video analytics tool from Google Ads to see where viewers drop off and what holds their attention – then apply these insights to your next ad.Learn about video analytics
Sometimes there's nothing more powerful than finding inspiration in others. Take a few minutes to explore these ad examples and tutorials, put together by creators like you, to help jump-start your journey into more meaningful results.