Reach your customers – and discover new ones

Capture your audience’s attention and drive results with YouTube Ads.

The right people, at the right moment

People come to YouTube to laugh, learn and dig deep into the things that they care about. And because we know what our viewers care about, we can help you connect when it counts.

Use our audience tools to find the people who matter most to your business on YouTube. Reach potential customers based on demographics like age, gender and location, as well as interests, life events and more.


More than two billion users sign in to YouTube every month and more than one billion hours of video are watched every day.1


Viewers say YouTube is the No. 1 platform that they watch to dig deeper into their interests, to help them get stuff done and to help them achieve their goals.2

Go beyond demographics

Get to know your most valuable customers with the Find My Audience tool. Discover new audiences and learn how to reach them with your next YouTube campaign.

Advanced strategies and tools to reach your audience

YouTube Select

YouTube Select

Match your ads to a diverse mix of content line-ups and programmes across your customers' favourite screens. Learn more, then talk to your Google Ads specialist to get started.

Instant Reserve

Instant Reserve

Reserve your video buys at a fixed price and get access to advanced targeting and measurement tools. Connect with your Google Ads specialist to learn more.

Reach your customers with YouTube and Google Ads

As more people watch videos and browse content online, moments of inspiration can happen at any stage of the customer journey. YouTube and Google Ads work better together to help your business show up when it matters – so you can reach more of your ideal customers across platforms and devices. To get started, simply pick your goal and see curated solutions to help you build your plan.

1 YouTube data, Global, Mar 2019. 2 Google/Talkshoppe, US, whyVideo study, n=2000 A18-64 Genpop video users, Feb 2020

Get started with YouTube ads

Start now