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Nectar by Resident

With help from TrueView for action, our mattress sales rise and shine.

190%

ad recall lift

95%

brand awareness lift

382%

brand interest lift

About us

Nectar by Resident was launched in 2016 with a simple goal: to provide our customers with the best products at the best value while taking the risk out of the online shopping experience. With benefits like the industry's first 365-night trial and a forever warranty, we quickly gained the trust of our loyal consumers, and from there Resident was born — a house of brands that exists to create products that make people love coming home.

Goals: Consideration

What we did

Video is an amazing way to tell a story — and we needed to make one that would sell. So, we partnered with Google experts to develop creative that followed best practices for performance video. We also applied a rigorous testing plan to measure various aspects and optimise the campaign (formats, audience, creative lengths, etc.). This resulted in an always-on campaign and a 382% lift in brand interest.

For us, video creative has been the most significant driver of ad effectiveness and has been imperative to our success. By working with the best creative teams and following YouTube best practices, we've been able to reach — and convert — more of our target audience than ever.

Gil Efrati, Chief Marketing Officer
Resident

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Get started with YouTube Ads

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Terms and conditions for this offer:

In the below terms, "Google Ads" may mean Google Ads or Google Ads Express, as appropriate.

  1. Offer available to customers with a billing address in the United States only. One promotional code per advertiser.
  2. To activate this offer: Enter the promotional code in your account before 31 December, 2020. In order to participate in this offer, you must enter the code within 14 days of your first ad impression being served from your first Google Ads account.
  3. To earn the credit: After entering the code, your advertising campaigns must accrue costs of at least $50, excluding any taxes, within 30 days. Making a payment of $50 is not sufficient. The tracking of advertising costs towards $50 begins after you've entered the code.
  4. Once 2 and 3 are completed, the credit will typically be applied within 5 days to the Billing Summary of your account.
  5. Credits apply to future advertising costs only. Credits cannot be applied to costs accrued before the code was entered.
  6. You will not receive a notification once your credit is used up and any additional advertising costs will be charged to your form of payment. If you do not want to continue advertising, you can pause or delete your campaigns at any time.
  7. Your account must be successfully billed by Google Ads and remain in good standing in order to qualify for the promotional credit.

Full terms and conditions can be found here