Bring your
storytelling to
life
Podcasts aren’t just audio anymore. With over a billion people tuning in monthly, YouTube is the #1 place in the U.S. to consume podcasts. It’s where new and experienced podcasters share their passions, build community, and open doors to earning.
Why create a podcast
on YouTube?
84% of Gen Z
monthly podcast listeners surveyed in the U.S. have discovered a podcast on YouTube
Source: Gen Z Podcast Report 2023, Edison Research
-
Tell your story in a new way
Share your passions and interests in a personal, intimate format.
-
Reach new viewers
Get discovered by a global audience with YouTube search and discovery tools.
-
Unlock ways to earn
Earn through ads, Memberships, Shopping, and more as your audience grows.
FEATURED
Learn and grow
your podcast
Stay up to date with all things podcasting on YouTube. Register for upcoming workshops or watch previously-aired events on demand.
How to create a podcast on YouTube
YouTube Studio makes it easy to get your podcast on YouTube and YouTube Music. Follow these steps to upload your video podcast, or use our RSS upload tool.
Create a new podcast
- 1 Go to YouTube Studio and click Create → New podcast. You may be asked to verify your account before creating a new podcast.
- 2 From the pop-up, select Create new podcast. Enter your podcast details, including:
- Podcast title
- Description
- Visibility (Public or Private)
- Square podcast thumbnail
- 3 Select Create to save.
- 4 Once you’ve created your podcast, add episodes by uploading new or existing videos to your podcast.
How to add videos to your podcast - 5 Share your podcast with the world.
Make sure your fans know where to find you. Follow these guidelines to use YouTube badges on your website, socials, and marketing materials.
Create a new podcast
- 1 Go to YouTube Studio and click Create → New podcast. You may be asked to verify your account before creating a new podcast.
- 2 From the pop-up, select Create new podcast. Enter your podcast details, including:
- Podcast title
- Description
- Visibility (Public or Private)
- Square podcast thumbnail
- 3 Select Create to save.
- 4 Once you’ve created your podcast, add episodes by uploading new or existing videos to your podcast.
- 5 Share your podcast with the world.
- Make sure your fans know where to find you. Follow these guidelines to use YouTube badges on your website, socials, and marketing materials.
FEATURED
How to earn from your podcast
Once you join the YouTube Partner Program, there are lots of options for earning income from your podcasts—ads, fan funding, YouTube Shopping, and more.
Helpful tools for creating podcasts
Easily bring your creative vision to life with YouTube’s latest tools.
Creator success on YouTube
Frequently asked questions
In YouTube, a podcast show is a playlist, and podcast episodes are videos in that playlist. Your podcast should only contain full-length episodes, organized in the order that they should be consumed. If your podcast has multiple seasons, include them in the same podcast.
Podcast content may be eligible for the following features:
- Inclusion in YouTube Music, where users can background and download most podcast content without a YouTube Music Premium membership
- Podcast badges on Watch and Playlist pages
- A spotlight on youtube.com/podcasts to attract new listeners
- Easy discovery from the Watch page to help listeners find your episodes
- Recommendations to new listeners with similar interests
- Improved search features to help your audience find your podcast
Within YouTube Studio, click Create > New podcast.
Enter in the details for your show. Make sure to include the following:
- Podcast title
- Podcast description
- Visibility (Public or Private)
- Square podcast thumbnail
- Select Create to save
You'll need to set your playlist as a podcast in YouTube Studio.
- Within YouTube Studio, go to the Content tab and select Playlists.
- Hover over the playlist you want to designate as a podcast.
- Click on the Menu and select Set as podcast.
- Review your podcast’s details and add a square thumbnail image. Podcast details include title, description, and who can view your podcast on YouTube.
- Click Yes to confirm your changes.
Podcasts on YouTube are eligible for current and upcoming podcast features, including:
- Inclusion in the YouTube Music app.
- Your podcast videos will be more likely to be discovered or recommended to people who are interested in podcast content.
- Your podcast will have a special “Podcast” badge on the Watch and Playlist page.
- We’ll show a link to your podcast from the Watch page, so that people can more easily find other episodes.
- Your podcast may be eligible to be featured on youtube.com/podcasts for easy discovery.
- Your podcast may be eligible for an Official Search Card.
Now, you can monitor your podcast’s performance with new dedicated podcast analytics available in YouTube Studio. With podcast analytics, you will be able to see the following metrics:
- Views
- Watchtime
- Average view duration
- Key moments for audience retention
- Traffic sources
- Top content
- Yes! To get started, within YouTube Studio select Create > New podcast
- A dialog will pop up allowing you to either create a podcast, set an existing playlist as a podcast, or submit your RSS feed. Select Submit RSS feed and you’ll be guided through the upload process.
- For more information, see our Help Center
