The program is open to established creators in the YouTube Partner Program who meet key channel milestones. Eligibility also depends on your channel type and location.

See the full list of current eligibility requirements

Getting started is simple. Once you qualify, you'll find an invitation in the Earn section of YouTube Studio. From there, it's a quick process to turn on the feature and start tagging products right away.

Follow our step-by-step sign-up guide.

Turn your trusted recommendations into real revenue. Tag the products you love and earn a commission not just on those items, but on the entire basket of qualifying purchases you drive—all while making it easier for your audience to shop your style.

Learn more about earning potential here.

Eligible creators can tag products in their content in Studio —appearing as a "Shopping button" on long videos or a "Shopping Product Sticker" on Shorts.
How to Tag Products: During or after uploading a video or Short (on the "Details" page):

1. Go to the video description and click Products.
2. Click (+) and use the search box, and you can search by product name, product url, or filter by seller, to find the product you want to tag.
3. Select the product and drag it to the indicated area in the tool (you can tag up to 60 products).

For Shorts, the list can be rearranged to choose the product for the Shopping Product Sticker. The sticker's size and placement can be adjusted directly in the YouTube mobile app while tagging, or adjusted post-upload. Viewers can see a list of tagged items and click through to the retailer.

Learn more

To enable automatic product tagging, follow these steps in YouTube Studio:

1. Navigate to Settings.
2. Select Channel.
3. Go to the Advanced settings tab.
4. Under Automatic product tagging, check the box for Tag products automatically.

Auto-tagging automatically identifies products in your videos and tags them on your behalf, saving you time and allowing you to earn commission for purchases.

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Give your fans a seamless shopping experience as viewers can browse product details and head to checkout, all while your video keeps playing. It's helpful for them and effective for you.

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If you encounter any errors while getting set up, we have resources to help you resolve common issues. You can always refer to our help center for the latest troubleshooting tips and guidance.

Get help with troubleshooting sign-up issues

The program is currently available to creators in select regions and we're always looking to expand. If you're interested in joining, you can see the current list of countries and express your interest for future consideration.

Check program availability

Everything you need is built right into YouTube Studio. Forget juggling spreadsheets and external link managers. Our in-studio integrated tools let you handle everything from product tagging to performance tracking in one place, freeing you up to do what you do best: create. Links in the description are difficult to find for viewers, they contain no imagery or details, can break and become out of date, and there are no links in descriptions on YouTube Shorts.

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Yes, transparency with your audience is key. You must continue to follow YouTube’s paid product placement policies and use our disclosure tools to inform viewers of any paid product placement, endorsement or other commercial relationship.

Review the paid promotion policies

On top of standard commissions, the program may feature special incentives and performance bonuses. These opportunities allow top-performing creators to unlock additional earnings and maximize their revenue potential.

Discover your next brand partnership right inside YouTube Studio. Our dedicated Affiliate Hub features a growing marketplace of sellers where you can browse partners, see commission offers, and get access to special promotions and product samples. There are thousands of sellers across categories that offer commission rates!. And this list is growing every day!

Yes! You can use the Trending Products card in the YouTube Studio mobile app empowering you to discover items that resonate with your viewers and unlock new revenue streams. This feature surfaces the most-clicked products across YouTube within your top categories—like skincare, tech, or fitness—over the last 28 days.

To help your viewers shop the products tagged in your long-form videos at the right time, add timestamps to your tagged products. Customize the timestamp duration; drag and drop your tag on the video timeline.

Steps to add here

Please review the tagging guidelines to ensure your tags are compliant and check the troubleshooting product tags guidance to see why your tag may have been removed. If you still believe your tag has been removed in error, you can have it reviewed by contacting Creator Support here.