INSIGHT
Creators that upload two or more members-only content videos on average, per month, observed 15x more new members than those that did not1.
Back to overview
Channel what you love
Channel memberships turn shared passions into deeper connection - fueling more of what you and your viewers love. Reward and engage with viewers with ease, connect with your community, and earn predictably.
Link to Youtube Video (visible only when JS is disabled)
Why creators love
channel memberships
-
Connect the community
Deepen connections with viewers, make them feel special through recognition and build a genuine sense of community and belonging.
-
Reward and engage viewers ease
Reward your viewers with authentic content, new formats, and perks that deepen engagement. Choose your own levels and perks that best align with your channel.
-
Earn predictably, build together
Get a recurring monthly revenue stream, fueled by your biggest believers who will help shape the future of the channel.
How it works
1
Offer perks & exclusive content
- Perks can include badges, custom emojis, members-first videos, member milestone chats, member recognition shelves, and more.
- Members-only content can include posts, live chats, live streams, shorts, and videos.
2
Fans subscribe for access
Your audience can join your membership to gain exclusive access to all the perks and members-only content you've created.
3
Keep 70% of revenue after taxes and fees
Earn and keep 70% of revenue after taxes and fees from your memberships while providing value to your most dedicated fans.
Ready to get started with channel memberships?
Succeeding with channel memberships
Structure your membership
Launch and promotion
Members-only content
Evolve and expand
Resources for growth
How to structure your membership
If you’re looking for the freedom and flexibility to design memberships that truly fit your channel, here are some helpful tips on the most valuable perks to offer your members.
What to offer, and how to decide
When designing your perks, it’s important to think about what will deliver the most value to members while still providing a good return on your time investment. Be sure that your plan is sustainable in the long term as well.
There are many types of perks that you can offer members. Here are three categories of perks to help frame your thinking:
Link to Youtube Video (visible only when JS is disabled)
Recognition perks
Recognition perks allow members to visually showcase their membership status, providing a sense of both ownership and identity within your community.
Channel badges give your members visual icons that showcase their status. Design badges that make your members proud to be part of your channel. You can use default badges or create up to nine custom badges that fans unlock the longer they stay members
Emoji are a great way for your members to express themselves. Think about what you commonly say or do in your videos—common reactions, catchphrases, or emotions—could make great emoji. These special emoji can be sent via video comments, posts, or live chats.
The member recognition shelf is a way to publicly thank your channel members and show your appreciation by featuring their avatars in a shelf at the top of your channel page. Featured members are randomly selected and will change often to give more members the chance to shine.
Members-only content perks
Members-only content is the number one requested membership perk from viewers. Members receive notifications for new members-only posts, videos, and live streams.
When planning members-only content, consider the following:
Giving members a 3–7 day head start before a video’s public release creates a sense of exclusivity and makes their membership feel truly special. Choose how long in advance and when you want the videos to go public for a low effort, high value perk
Share your behind-the-scenes, uncut versions, vlogs, bloopers, and deep dives.
You can live stream to your members from your desktop or mobile device. Consider diving into topics that matter to them, such as Q&As and gameplay.
Keep your members engaged with a variety of members-only Shorts, from quick, snappy updates and “trailer” previews of your public content, to behind-the-scenes glimpses and sneak peeks into your real life. Creating these on the go is an easy way to connect with your members.
Connection & interaction perks
Use YouTube community features to connect with members in a deeper, more meaningful way. When planning these types of perks, consider aligning these with your channel’s theme and content.
Use YouTube community features to connect with members in a deeper, more meaningful way. When planning these types of perks, consider aligning these with your channel’s theme and content.
Use the Community tab to share content with your members only. If you have multiple membership levels, you can also share Community posts with members at specific levels.
During public live streams, you can make the chat available to members-only. Everyone can still view the live stream, but only members can post chats.
Highlight the contributions of your members by prioritizing member comments on your posts.
Publicly acknowledge your members, either on-screen or verbally in your content, to foster a sense of community and shared ownership of your channel's growth.
Milestone chats allow channel members to send one special highlighted message per month in a live chat. While only channel members can send milestone chats, the chats are visible to all viewers.
Levels & pricing
Different viewers have varying levels of engagement and budgets. By designing a tiered offering, you can cater to these different motivators at various price points. It's important to consider both the potential earnings from multiple pricing levels and their long-term sustainability.
Here are some pricing tips:
- We recommend you start with two or three levels.
- You can set up to six different levels, each with its own price point, and offer different perks at each price. Members at higher levels are automatically eligible for perks offered at lower levels.
- Memberships are priced differently for viewers depending on their country/region.
- Viewers can sign up at any level and upgrade or downgrade between levels at any time.
- Remember, don't underprice your offering. We recommend setting your levels above the lowest price point.
Location
US/Canada Pricing
Africa, Europe, & Middle East Pricing
Asia Pacific Pricing
Caribbean & Latin America Pricing
Learn more:
Learn more about memberships pricing
Learn more about membership billing
Would you attract twice as many members at $2.99 as you would at $5.99? If not, you may earn more revenue by starting the price at $5.99
Remind members occasionally about the perks available at higher levels should they choose to upgrade. Don’t underestimate what your biggest fans might be able to contribute!
Make sure each level is offering real value to your members. Once again, think about your viewers’ motivations and assess whether the levels justify those.
Time management
While rewarding, maintaining your channel membership could also add to your workload. It’s key to have a schedule that helps you manage your time efficiently to avoid burnout.
You can always add more levels, perks, and content for your members later on.
Bloopers, uncut versions, and early access to regular uploads are a great way to offer value to members with less additional work.
Design perks that are easy to maintain as your membership grows. This ensures you can handle the workload even as more members join
Have dedicated time slots in memberships-related work such as replying to comments and creating members-only videos.
When selecting your perks, consider how costly or time-consuming it will be to deliver them. Make sure your plan is scalable and sustainable in the long run.
Launch and promotion
So you’ve drawn up a comprehensive plan for your channel membership and are ready for your big debut. Let’s talk about the components of a successful launch.
Launch and promotion
Link to Youtube Video (visible only when JS is disabled)
Announce your launch
A video announcement is one of the best ways for sharing the value of your membership offering with your community. Think of the announcement video as an elevator pitch, which can be reused on your membership offer screen. Here are some tips to prepare for your video debut:
Communicate what your members will receive, such as special content, early access to videos, special badges, and emoji. Keep your explanations simple and focused on the unique perks members will enjoy.
Talk about why you are launching memberships and how your members’ contributions will be used. Viewers are more likely to support you if they understand your passion and goals.
Assure viewers that nothing will change for them if they don’t become members. Frame memberships as added value for your most loyal fans, rather than something that your regular viewers will “miss out” on if they choose not to join.
Welcome new members
Giving new members a warm welcome is crucial to increasing loyalty and member satisfaction in the long term. Let’s explore some ways you can effectively onboard new members.
INSIGHT
Creators whose members watched members-only content in their first month of membership had over 20% fewer cancellations, on average, compared to creators whose members did not2.
Many members head straight to the memberships tab to check out your offerings after they make a purchase. Make sure it is up to date and inclusive to both existing and new members.
Make new members feel valued by sending welcome messages or giving them shoutouts in your videos. For larger communities, consider appointing active members as “community leads” to help welcome new members.
Continue the conversation
Keep the momentum going and actively update your audience on your offering.
INSIGHT
Creators who mentioned memberships in their videos saw 3x more members on average than those who didn’t.
Continue raising awareness of your memberships offering beyond an announcement video.
Clearly demonstrate the value of your membership to engage hesitant viewers.
Clarify any doubts viewers may have about joining.
Grow with members-only content
Members-only content is the number one requested membership perk from viewers. Let’s take a look at some members-only content best practices.
Link to Youtube Video (visible only when JS is disabled)
- Easily share your videos with members first before they go public by selecting “From members-only to public” when uploading new videos in YouTube Studio.
- Create members-only Shorts that will be discoverable for members in their Shorts’ feeds.
- Live stream to your members from your mobile device.
- While you're already livestreaming publicly, easily schedule a transition to members in the Live Control Room to create a special moment.
Embrace less-polished or behind the scenes content that’s easier to create
Top fans who aren’t members can discover your members-only content on their YouTube homepage and watch next recommendations, providing an easy way for them to join your membership community. This results in more opportunities for you to build your membership community.
Members-only content can help keep your growing base of members engaged. Members can discover and engage with your members-only content across YouTube, on their YouTube homepage, by receiving notifications, and more.
Greater exposure for your content means more chances for current members to engage with your content and helps viewers learn about the full range of ways to engage with you on YouTube, resulting in more growth opportunities for your channel.
Understand the impact of members-only content by tracking insights of transactions under the ‘Earn’ tab on YouTube Studio.
Content tips & strategies
Members-only content doesn’t have to be highly polished or time consuming. Members love to peek behind the scenes and see the raw version of you. Here are some content strategies to help:
Raw or candid content makes members feel closer to you by revealing the less-staged side of your life. Share quick life updates via members-only Shorts or phone-recorded vlogs.
Members-only live streams let you interact directly with your audience in a more personal setting. Whether streaming to members from your desktop or mobile phone, you’re giving fans a unique opportunity to engage with you and stand out.
Offer extra content that complements or expands upon your primary channel offerings. Explore new formats, share tutorials, workshops, or “director's cuts.”
Pressed for time? Make your existing content go further by thinking through ways to repackage and repurpose.
Evolve and expand
As your channel and audience develop with time, it is important to look out for opportunities to grow and evolve your channel membership. Monitor your analytics and evaluate member feedback to manage your memberships. This ensures you consistently deliver value to your members and adapt your membership for long-term success.
Focus on managing your membership with these three areas in mind: acquisition, retention, and evolution.
Link to Youtube Video (visible only when JS is disabled)
Managing your membership performance
Monitor your membership performance in your YouTube Studio Earn tab and YouTube Analytics Revenue tab. These tools help you track growth, understand viewer engagement, and adapt your offerings to keep your memberships thriving. These areFocus on some of these key metrics to know below:
This refers to all current members with access to perks, including those who have canceled but are still within their billing cycle.
This count excludes canceled members, focusing on those actively enjoying membership perks.
Track new member sign-ups during your selected timeframe.
Monitor members who have canceled but retain access until their billing cycle concludes.
This shows the number of members whose access has expired due to non-renewal or cancellation outside of the billing cycle.
Acquisition of new members
Acquisition is about converting viewers into paying members. Here are some strategies:
Talk about memberships in your public videos and live streams, and remind viewers they can become members by clicking to join.
Create a public community post with information about your membership to persuade viewers to join.
Gift memberships during public live streams and Premieres (you get 10 free-of-charge each month!).
You can hold live chats that are exclusively for your members.
Create members-only content to incentivize viewers to join.
Retention of existing members
Retention means keeping your members happy and reducing cancellations. Just as you work hard to deliver great videos to your subscribers, it’s important to engage and appreciate your members. Here’s how:
- Public shoutouts to members go a long way
- Add a member-recognition shelf to your channel
- Recognize fans who gift memberships on your live streams and premieres
- Create members-only posts and polls
- Offer priority replies in comments
- Enable members-only chat during live streams
Give members early access to let them view and engage with your content before it goes public.
Offer members-only content to keep members engaged. Your members will be notified when you post new members-only videos, and will see these videos across their YouTube homepage, Watch Next recommendations, and more
Evolution of your channel
As your channel and audience evolve, so should your membership. Here’s how to sustain and enhance your offering.
- Quantity and value: Evaluate the number and value of perks. Revisit your viewers’ motivations and align perks accordingly.
- Feedback: Gather feedback from members about the perks through comments, polls and the Community tab.
- Quantity and revenue: Evaluate the number of levels and their revenue contribution. Ensure the membership's revenue is proportionate to your investment.
- Monetization potential: Determine if there’s room for additional levels.
- Feedback: Understand members’ opinions on current pricing levels and their ability to capture different income groups.
- Inform in advance: Notify your members early about upcoming changes. Explain the reasons and encourage them to tune in for detailed updates.
- Announce updates: Clearly communicate the changes with an update video.
- Follow up: Regularly check in with your members to gauge their response and adjust if needed.
-
1
Membership promotionWe help connect creators with new potential members by featuring your members-only content on the YouTube homepage and in “watch next” recommendations for fans of your channel.
On average, 20% of new members join because they see a members-only content promotion on the YouTube home, watch next, search, or channel page. (October 2025, Global, Internal data) -
2
Community toolsYou can engage with your members in the Memberships tab and easily find their comments on public content using filters in YouTube Studio.
-
3
AnalyticsYouTube Studio provides you with data and insights to help you analyze your memberships, monitor which levels have the most members, and review acquisition and retention data
-
4
Gifting membershipsEach month, eligible creators can gift 10 memberships—free of charge—to fans on your live streams and Premieres, giving fans one month of access to your channel memberships perks.
How to structure your membership
If you’re looking for the freedom and flexibility to design memberships that truly fit your channel, here are some helpful tips on the most valuable perks to offer your members.
What to offer, and how to decide
When designing your perks, it’s important to think about what will deliver the most value to members while still providing a good return on your time investment. Be sure that your plan is sustainable in the long term as well.
There are many types of perks that you can offer members. Here are three categories of perks to help frame your thinking:
Link to Youtube Video (visible only when JS is disabled)
Recognition perks
Recognition perks allow members to visually showcase their membership status, providing a sense of both ownership and identity within your community.
Channel badges give your members visual icons that showcase their status. Design badges that make your members proud to be part of your channel. You can use default badges or create up to nine custom badges that fans unlock the longer they stay members
Emoji are a great way for your members to express themselves. Think about what you commonly say or do in your videos—common reactions, catchphrases, or emotions—could make great emoji. These special emoji can be sent via video comments, posts, or live chats.
The member recognition shelf is a way to publicly thank your channel members and show your appreciation by featuring their avatars in a shelf at the top of your channel page. Featured members are randomly selected and will change often to give more members the chance to shine.
Members-only content perks
Members-only content is the number one requested membership perk from viewers. Members receive notifications for new members-only posts, videos, and live streams.
When planning members-only content, consider the following:
INSIGHT
Creators that upload two or more members-only content videos on average, per month, observed 15x more new members than those that did not1.
Giving members a 3–7 day head start before a video’s public release creates a sense of exclusivity and makes their membership feel truly special. Choose how long in advance and when you want the videos to go public for a low effort, high value perk
Share your behind-the-scenes, uncut versions, vlogs, bloopers, and deep dives.
You can live stream to your members from your desktop or mobile device. Consider diving into topics that matter to them, such as Q&As and gameplay.
Keep your members engaged with a variety of members-only Shorts, from quick, snappy updates and “trailer” previews of your public content, to behind-the-scenes glimpses and sneak peeks into your real life. Creating these on the go is an easy way to connect with your members.
Connection & interaction perks
Use YouTube community features to connect with members in a deeper, more meaningful way. When planning these types of perks, consider aligning these with your channel’s theme and content.
Use YouTube community features to connect with members in a deeper, more meaningful way. When planning these types of perks, consider aligning these with your channel’s theme and content.
Use the Community tab to share content with your members only. If you have multiple membership levels, you can also share Community posts with members at specific levels.
During public live streams, you can make the chat available to members-only. Everyone can still view the live stream, but only members can post chats.
Highlight the contributions of your members by prioritizing member comments on your posts.
Publicly acknowledge your members, either on-screen or verbally in your content, to foster a sense of community and shared ownership of your channel's growth.
Milestone chats allow channel members to send one special highlighted message per month in a live chat. While only channel members can send milestone chats, the chats are visible to all viewers.
Levels & pricing
Different viewers have varying levels of engagement and budgets. By designing a tiered offering, you can cater to these different motivators at various price points. It's important to consider both the potential earnings from multiple pricing levels and their long-term sustainability.
Here are some pricing tips:
- We recommend you start with two or three levels.
- You can set up to six different levels, each with its own price point, and offer different perks at each price. Members at higher levels are automatically eligible for perks offered at lower levels.
- Memberships are priced differently for viewers depending on their country/region.
- Viewers can sign up at any level and upgrade or downgrade between levels at any time.
- Remember, don't underprice your offering. We recommend setting your levels above the lowest price point.
Location
US/Canada Pricing
Africa, Europe, & Middle East Pricing
Asia Pacific Pricing
Caribbean & Latin America Pricing
Learn more:
Learn more about memberships pricing
Learn more about membership billing
Would you attract twice as many members at $2.99 as you would at $5.99? If not, you may earn more revenue by starting the price at $5.99
Remind members occasionally about the perks available at higher levels should they choose to upgrade. Don’t underestimate what your biggest fans might be able to contribute!
Make sure each level is offering real value to your members. Once again, think about your viewers’ motivations and assess whether the levels justify those.
Time management
While rewarding, maintaining your channel membership could also add to your workload. It’s key to have a schedule that helps you manage your time efficiently to avoid burnout.
You can always add more levels, perks, and content for your members later on.
Bloopers, uncut versions, and early access to regular uploads are a great way to offer value to members with less additional work.
Design perks that are easy to maintain as your membership grows. This ensures you can handle the workload even as more members join
Have dedicated time slots in memberships-related work such as replying to comments and creating members-only videos.
When selecting your perks, consider how costly or time-consuming it will be to deliver them. Make sure your plan is scalable and sustainable in the long run.
Launch and promotion
So you’ve drawn up a comprehensive plan for your channel membership and are ready for your big debut. Let’s talk about the components of a successful launch.
Launch and promotion
Link to Youtube Video (visible only when JS is disabled)
Announce your launch
A video announcement is one of the best ways for sharing the value of your membership offering with your community. Think of the announcement video as an elevator pitch, which can be reused on your membership offer screen. Here are some tips to prepare for your video debut:
Communicate what your members will receive, such as special content, early access to videos, special badges, and emoji. Keep your explanations simple and focused on the unique perks members will enjoy.
Assure viewers that nothing will change for them if they don’t become members. Frame memberships as added value for your most loyal fans, rather than something that your regular viewers will “miss out” on if they choose not to join.
Welcome new members
Giving new members a warm welcome is crucial to increasing loyalty and member satisfaction in the long term. Let’s explore some ways you can effectively onboard new members.
INSIGHT
Creators whose members watched members-only content in their first month of membership had over 20% fewer cancellations, on average, compared to creators whose members did not2.
Many members head straight to the memberships tab to check out your offerings after they make a purchase. Make sure it is up to date and inclusive to both existing and new members.
Make new members feel valued by sending welcome messages or giving them shoutouts in your videos. For larger communities, consider appointing active members as “community leads” to help welcome new members.
Continue the conversation
Keep the momentum going and actively update your audience on your offering.
INSIGHT
Creators who mentioned memberships in their videos saw 3x more members on average than those who didn’t.
Continue raising awareness of your memberships offering beyond an announcement video.
Clearly demonstrate the value of your membership to engage hesitant viewers.
Clarify any doubts viewers may have about joining.
Grow with members-only content
Members-only content is the number one requested membership perk from viewers. Let’s take a look at some members-only content best practices.
Link to Youtube Video (visible only when JS is disabled)
- Easily share your videos with members first before they go public by selecting “From members-only to public” when uploading new videos in YouTube Studio.
- Create members-only Shorts that will be discoverable for members in their Shorts’ feeds.
- Live stream to your members from your mobile device.
- While you're already livestreaming publicly, easily schedule a transition to members in the Live Control Room to create a special moment.
Embrace less-polished or behind the scenes content that’s easier to create
Top fans who aren’t members can discover your members-only content on their YouTube homepage and watch next recommendations, providing an easy way for them to join your membership community. This results in more opportunities for you to build your membership community.
Members-only content can help keep your growing base of members engaged. Members can discover and engage with your members-only content across YouTube, on their YouTube homepage, by receiving notifications, and more.
Greater exposure for your content means more chances for current members to engage with your content and helps viewers learn about the full range of ways to engage with you on YouTube, resulting in more growth opportunities for your channel.
Understand the impact of members-only content by tracking insights of transactions under the ‘Earn’ tab on YouTube Studio.
Content tips & strategies
Members-only content doesn’t have to be highly polished or time consuming. Members love to peek behind the scenes and see the raw version of you. Here are some content strategies to help:
Raw or candid content makes members feel closer to you by revealing the less-staged side of your life. Share quick life updates via members-only Shorts or phone-recorded vlogs.
Members-only live streams let you interact directly with your audience in a more personal setting. Whether streaming to members from your desktop or mobile phone, you’re giving fans a unique opportunity to engage with you and stand out.
Offer extra content that complements or expands upon your primary channel offerings. Explore new formats, share tutorials, workshops, or “director's cuts.”
Pressed for time? Make your existing content go further by thinking through ways to repackage and repurpose.
Evolve and expand
As your channel and audience develop with time, it is important to look out for opportunities to grow and evolve your channel membership. Monitor your analytics and evaluate member feedback to manage your memberships. This ensures you consistently deliver value to your members and adapt your membership for long-term success.
Focus on managing your membership with these three areas in mind: acquisition, retention, and evolution.
Link to Youtube Video (visible only when JS is disabled)
Managing your membership performance
Monitor your membership performance in your YouTube Studio Earn tab and YouTube Analytics Revenue tab. These tools help you track growth, understand viewer engagement, and adapt your offerings to keep your memberships thriving. These areFocus on some of these key metrics to know below:
This refers to all current members with access to perks, including those who have canceled but are still within their billing cycle.
This count excludes canceled members, focusing on those actively enjoying membership perks.
Track new member sign-ups during your selected timeframe.
Monitor members who have canceled but retain access until their billing cycle concludes.
This shows the number of members whose access has expired due to non-renewal or cancellation outside of the billing cycle.
Acquisition of new members
Acquisition is about converting viewers into paying members. Here are some strategies:
Talk about memberships in your public videos and live streams, and remind viewers they can become members by clicking to join.
Create a public community post with information about your membership to persuade viewers to join.
Gift memberships during public live streams and Premieres (you get 10 free-of-charge each month!).
You can hold live chats that are exclusively for your members.
Create members-only content to incentivize viewers to join.
Retention of existing members
Retention means keeping your members happy and reducing cancellations. Just as you work hard to deliver great videos to your subscribers, it’s important to engage and appreciate your members. Here’s how:
- Public shoutouts to members go a long way
- Add a member-recognition shelf to your channel
- Recognize fans who gift memberships on your live streams and premieres
- Create members-only posts and polls
- Offer priority replies in comments
- Enable members-only chat during live streams
Give members early access to let them view and engage with your content before it goes public.
Offer members-only content to keep members engaged. Your members will be notified when you post new members-only videos, and will see these videos across their YouTube homepage, Watch Next recommendations, and more
Evolution of your channel
As your channel and audience evolve, so should your membership. Here’s how to sustain and enhance your offering.
- Quantity and value: Evaluate the number and value of perks. Revisit your viewers’ motivations and align perks accordingly.
- Feedback: Gather feedback from members about the perks through comments, polls and the Community tab.
- Quantity and revenue: Evaluate the number of levels and their revenue contribution. Ensure the membership's revenue is proportionate to your investment.
- Monetization potential: Determine if there’s room for additional levels.
- Feedback: Understand members’ opinions on current pricing levels and their ability to capture different income groups.
- Inform in advance: Notify your members early about upcoming changes. Explain the reasons and encourage them to tune in for detailed updates.
- Announce updates: Clearly communicate the changes with an update video.
- Follow up: Regularly check in with your members to gauge their response and adjust if needed.
-
1
Membership promotionWe help connect creators with new potential members by featuring your members-only content on the YouTube homepage and in “watch next” recommendations for fans of your channel.
On average, 20% of new members join because they see a members-only content promotion on the YouTube home, watch next, search, or channel page. (October 2025, Global, Internal data) -
2
Community toolsYou can engage with your members in the Memberships tab and easily find their comments on public content using filters in YouTube Studio.
-
3
AnalyticsYouTube Studio provides you with data and insights to help you analyze your memberships, monitor which levels have the most members, and review acquisition and retention data
-
4
Gifting membershipsEach month, eligible creators can gift 10 memberships—free of charge—to fans on your live streams and Premieres, giving fans one month of access to your channel memberships perks.
Creator success on YouTube
“You don’t have to have a ton of subscribers to have a thriving community on YouTube.”
“Memberships have allowed me to build deeper relationships with my community.”
"Memberships allowed me to become a full-time creator.”
Laura shares her channel memberships best practices and “price of a latte” pricing strategy.
Jin Yong-Jin saw opportunity in funding future projects through the profit gained from channel memberships, amassing over 30,000 members in just 3 months.
Iha Just Imus increased membership revenue by 50% within three months while strengthening their bond with their core audience.
After listening to fan feedback via the Community tab, The Boys saw a 50% increase in membership revenue by evolving their perks to meet audience needs.
By focusing her perks around members-only content, Betty has seen an 3x increase total members – her membership revenue now makes up for 40% of her total YouTube earnings.
Can Aydogmus saw a 48x increase in membership revenue through adjusted membership offerings.
Aquarium Co-op turned to channel memberships to provide special tips, tricks, and monthly live discussions.
90s Baby Show was able to increase membership revenue by 3x by teasing memberships in their public content.
1 / 11
Frequently asked questions
- To be eligible for channel memberships, make sure that you first meet the minimum requirements for fan funding features. Then confirm that you fit the other criteria outlined below for memberships:
- You live in one of the available locations.
- Your channel is not set as Made for Kids and doesn't have a significant number of videos set as Made for Kids.
-
Your channel does not have a significant number of ineligible videos.
Videos set as Made for Kids and videos with music claims are considered ineligible.
- You (and your MCN) have accepted and are complying with our terms and policies (including the relevant Commerce Product Module).
To customize membership levels and perks:
- On a computer, go to YouTube Studio.
- In the left menu, select Earn.
- Click the Memberships tab.
- In the box that says 'Step 1: Add levels and perks', click Edit.
Follow the on-screen instructions. Once complete, click Publish.
Badges
Members can stand out in live chat, comments and the Posts tab with exclusive members-only badges. There are eight different badges and each one highlights how long a person has been an active paid member of your channel. You can use the default YouTube badges or upload custom badges for your channel.
Emojis
Custom emoji lets your channel members use exclusive emoji in comments on your videos and in your live chats. By default, there are no custom emoji so you must upload your own. To upload custom emoji, go to the Memberships page and select Edit on the 'Your badges and emoji' card. Learn more about designing emoji.
Members-only videos
The Members-only videos feature lets you upload videos that only your channel members can watch. You can also change the visibility settings of existing videos so that they're exclusive to your members. Anyone can find a members-only video but only members at the right levels can watch it.
Set a new upload as members-only
- Upload a video.
- For Visibility, select Members-only.
If you have more than one level, select the levels that can watch your video. - Complete the rest of the upload process.
Set an existing video as members-only
- Use a computer to go to YouTube Studio or open the YouTube Studio mobile app .
- Select Content.
- Find the video that you want to set as members-only.
- Select Edit > Visibility > Members only > Save.
If you have more than one level, select the levels that can watch your video.
Members-only posts
You can use the Posts tab to share content with your channel members only. If you have levels on your channel, you can also share posts with members at specific levels.
To make members-only posts:
- Click your profile picture.
- Click View your channel.
- Click the Posts tab.
- In the 'Visibility' menu, choose whether to make the post public, for members only, or for members at certain levels. Public is the default setting.
- Enter the details for your post.
- Click Post.
Gift memberships let the creator or viewers buy the opportunity for others to access the perks of a channel membership for one month. Viewers must opt-in and subscribe to the channel to be eligible for gifted memberships.
Your creator guide to YouTube
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